In a prior post, we suggested that the time has come for publishers to have clear policies around what they should require from author web presences for an effective publishing partnership. This is a really complex and multi-faceted challenge for every publisher. The purpose of this post is to discuss that proposition in more detail, […]
Book marketers need to rethink three things: time, timing, and budgeting
The three big shifts taking place in trade book publishing are very much interrelated. The fact that consumers are buying about half their books online is one. That means that publishers are not entirely dependent on books being placed at retail to make sales, which is the second. And the marketing that used to take […]
7 starter principles for digital book marketing learned from Peter McCarthy
Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective marketing at scale. In this day and age, that means digital marketing, which also has the characteristic of being “data-driven” marketing. And not only is […]
What advice do you give a writer?
Because I am giving a keynote talk at the Writer’s Digest Conference in New York on September 18, I am thinking about “what do you tell a writer about digital change in publishing?” The view of the media world that I proselytize, which is that it is “going vertical”, is hard to accept if you […]