I hadn’t seen Dick McCullough, who was my most-fun-to-work-with client of all time and the best leader I ever met in the corporate world, for at least a few years when I got a phone call from him at 7pm last New Year’s Eve. He was calling to tell me that he had just had […]
Authors need help with their digital presence that they still are not getting
A major difference between book publishing today and book publishing 25 years ago is the practical power of the author brand in marketing. Multi-book authors can not only build their own followings in ways that can be usefully exploited, they now have an unprecedented capability to help each other. Of course, they can do that […]