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Dick McCullough was a great client for me, a great boss for many, and a great guy for everybody

June 18, 2017 by Mike Shatzkin 7 Comments

I hadn’t seen Dick McCullough, who was my most-fun-to-work-with client of all time and the best leader I ever met in the corporate world, for at least a few years when I got a phone call from him at 7pm last New Year’s Eve. He was calling to tell me that he had just had […]

Filed Under: Autobiographical, General Trade Publishing, Publishing History Tagged With: ABA Convention, Charles Ellis, Crowell-Collier, Dan McNamee, Dick McCullough, George Stanley, Harry McCullough, Jess Johns, John Wiley, Leonard Shatzkin, Macmillan, Michael Bennett, Peter Clifton, Peter McCarthy, Rich Freese, Scribners, Stewart Wolpin, Teresa Hartnett, Warren Sullivan

Authors need help with their digital presence that they still are not getting

April 12, 2017 by Mike Shatzkin 27 Comments

A major difference between book publishing today and book publishing 25 years ago is the practical power of the author brand in marketing. Multi-book authors can not only build their own followings in ways that can be usefully exploited, they now have an unprecedented capability to help each other. Of course, they can do that […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: "Riding the Bullet", "The Big Red Fez: How to Make Any Website Better", Aer.io, Amazon, Ann Garvin, Carol Fitzgerald, Fahzia Burke, Ingram, Ingram's Aer.io, Jane Friedman, Julie Trelstad, Julieink.com, Magnum Photos, OptiQly, Peter McCarthy, Seth Godin, Stephen King, Tall Poppies, Teresa Hartnett, United Artists, Writer's House

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business

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