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Authors need help with their digital presence that they still are not getting

April 12, 2017 by Mike Shatzkin 27 Comments

A major difference between book publishing today and book publishing 25 years ago is the practical power of the author brand in marketing. Multi-book authors can not only build their own followings in ways that can be usefully exploited, they now have an unprecedented capability to help each other. Of course, they can do that […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: "Riding the Bullet", "The Big Red Fez: How to Make Any Website Better", Aer.io, Amazon, Ann Garvin, Carol Fitzgerald, Fahzia Burke, Ingram, Ingram's Aer.io, Jane Friedman, Julie Trelstad, Julieink.com, Magnum Photos, OptiQly, Peter McCarthy, Seth Godin, Stephen King, Tall Poppies, Teresa Hartnett, United Artists, Writer's House

Agents who come to Digital Book World will learn a lot they can immediately apply

February 15, 2016 by Mike Shatzkin Leave a Comment

The mission of the Digital Book World conference is industry education around digital change. There is a plethora of programming for this year’s event that will serve that purpose particularly well for literary agents. Of all the people in the industry, it would seem to me that agents would get the fastest and surest “return […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Industry Events, Licensing and Rights, Marketing, New Models, rights, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Apple, Atria, Author Earnings, Barnes & Noble, Boersenverein, Copyright Clearance Center, Data Guy, Diversion Books, Dystel & Goderich, Evan Schnittman, Facebook, Fred Argir, Google, Hugh Howey, Jaime Levine, Jane Dystel, Jane Friedman, Jessica Saenger, Johanna Castillo, Jon Taplin, Jonathan Kanter, Julie Trelstad, Michael Cader, Mostly Marketing Masterclasses, Moz, Publishers Launch Kids, Rand Fishkin, Roy Kaufman, S&S, Scott Galloway, Virginia Heffernan, Writer's House

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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  • Google knocked us out for a couple of days, but we’re back!
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  • What the ruling against the PRH-S&S merger means for the publishing business

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