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Authors need help with their digital presence that they still are not getting

April 12, 2017 by Mike Shatzkin 27 Comments

A major difference between book publishing today and book publishing 25 years ago is the practical power of the author brand in marketing. Multi-book authors can not only build their own followings in ways that can be usefully exploited, they now have an unprecedented capability to help each other. Of course, they can do that […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: "Riding the Bullet", "The Big Red Fez: How to Make Any Website Better", Aer.io, Amazon, Ann Garvin, Carol Fitzgerald, Fahzia Burke, Ingram, Ingram's Aer.io, Jane Friedman, Julie Trelstad, Julieink.com, Magnum Photos, OptiQly, Peter McCarthy, Seth Godin, Stephen King, Tall Poppies, Teresa Hartnett, United Artists, Writer's House

Agents who come to Digital Book World will learn a lot they can immediately apply

February 15, 2016 by Mike Shatzkin Leave a Comment

The mission of the Digital Book World conference is industry education around digital change. There is a plethora of programming for this year’s event that will serve that purpose particularly well for literary agents. Of all the people in the industry, it would seem to me that agents would get the fastest and surest “return […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Industry Events, Licensing and Rights, Marketing, New Models, rights, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Apple, Atria, Author Earnings, Barnes & Noble, Boersenverein, Copyright Clearance Center, Data Guy, Diversion Books, Dystel & Goderich, Evan Schnittman, Facebook, Fred Argir, Google, Hugh Howey, Jaime Levine, Jane Dystel, Jane Friedman, Jessica Saenger, Johanna Castillo, Jon Taplin, Jonathan Kanter, Julie Trelstad, Michael Cader, Mostly Marketing Masterclasses, Moz, Publishers Launch Kids, Rand Fishkin, Roy Kaufman, S&S, Scott Galloway, Virginia Heffernan, Writer's House

When an author should self-publish and how that might change

April 17, 2014 by Mike Shatzkin 50 Comments

There is a question that every agent and publisher is dealing with, because authors surely are. And that’s this: when should an author self- (or indie-) publish? The answer is certainly not “never”, and if there is anybody left in a publishing house who thinks it is, they should think a little harder. For a […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Global, Licensing and Rights, New Models, Scale, Supply-Chain, Technology Tagged With: Arthur Klebanoff, Curtis Brown, Diversion, Ereads, Joe Konrath, Open Road, Richard Curtis, Rosetta Books, Trident, Waxman-Leavell Agency, Writer's House

Nine places to look in 2014 to predict the future of publishing

January 1, 2014 by Mike Shatzkin 59 Comments

The digital transition of the trade book publishing business, which I would date from the opening of Amazon.com in 1995, enters its 20th year in 2014. Here are some of the ponderables as we close out the first two decades of a process of very rapid change that is far from over. 1. What’s going […]

Filed Under: Authors, eBooks, General Trade Publishing, Marketing, New Models, rights, Scale, Self-Publishing, Supply-Chain Tagged With: 24Symbols, Amazon, Amazon Prime, Apple, Big One, Big Six, Curtis Brown, Derek Jeter, Diversion, E-Reads, Entitle, eReatah, Following Four, Hugh Howey, iPad, John Locke, Kindle, Kindle Fire, Kindle Owners Lending Library, Matchbook, O'Reilly, Oyster, Pearson, Penguin Random House, PRH, Rosetta, Safari, Scribd, Simon & Schuster, Writer's House

Seven-and-a-half days of conference programming coming up during 4 days in January

December 13, 2012 by Jess 2 Comments

Blog posts have been scarcer for the past couple of months because I’ve been so engaged with a major responsibility: putting together what amounts to 7-1/2 days of conference programming that will be presented on four days next month in New York City. As most readers of this blog probably know, we’re responsible for the […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, New Models, Politics, Publishers Launch Conferences, Self-Publishing, Supply-Chain, Technology, Vertical Tagged With: "Authors Launch", "Children's Publishing Goes Digital", "Wimpy Kid", "Wool", Abrams, Amazon Kindle, Apex, Apple, Ashleigh Gardner, Barbara Marcus, Barnes & Noble, Ben Evans, Bill Kasdorf, Bill McCoy, Black Dog & Leventhal, Bowker, Brain Hive, Brendan Cahill, Brendan Dineen, Brian Defiore, Brian Napack, Candlewick, Capstone, Carnegie-Mellon, Chantal Restivo-Alessi, Chris Bauerle, Citia, Codex, Creative Conduit, Dan Blank, David Houle, David Nussbaum, David Wilk, Disney, Dystel & Goderich, Enders Analysis, Evan Ratliff, F+W Media, Facebook, Gary Gentel, Gary Price, GoodReads, Google, Green Mountain Digital, Hachette, HarperCollins, Houghton Mifflin Harcourt, Hugh Howey, IDPF, INFODocket, Inkling, Jane Dystel, Jason Allen Ashlock, Jay Mandel, Jennifer Weltz, Joe Mangan, John Donatich, Johns Hopkins University Press, JP Leventhal, Karen Lotz, Kate Stark, Kate Wilson, Kobo, Kristin Nelson, Linda Holliday, Lorraine Shanley, Macmillan, Magic Town, Marcus Leaver, Market Partners, Matt Baldacci, Matt MacInnis, Matt Schwartz, Michael Cader, Michael D. Smith, Michael Jacobs, Microsoft, MJ Rose, Nathan Maharaj, Neal Goff, Nook, Nosy Crow, Open Road, Osprey, Patricia Arancibia, Patricia Payton, Patrick Brown, Pearson, Penguin, Perseus, Pete Harris, Pete McCarthy, Peter Hildick-Smith, Poptropica, Porter Anderson, Quarto, Rachel Chou, Random House, Randy Susan Meyers, Reading Rainbow, Rebecca Smart, Rick Joyce, Robert Oeste, RRKidz, Scholastic, Simon Lipskar, Sourcebooks, Stephanie Bowen, Steve Axelrod, Storia, Swanna McNair, Ted Hill, Teddy Goff, The Atavist, The Naggar Agency, Tina Pohlman, Todd McGarity, William Morris Endeavor, Writer's House, Yale University Press

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • When a publisher might not do as good a job as a self-publishing author
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