The tactic of keeping the ebook off the market to “protect” hardcover sales, first executed by Sourcebooks this month on behalf of Bran Hambric, is becoming more widespread. At the same time that Dan Brown’s The Lost Symbol was released simultaneously in cloth and digital, Ted Kennedy’s posthumous True Compass was released in print with the ebook withheld. […]
Beast Books: a sign of times to come
The story in today’s New York Times about the new Daily Beast publishing imprint created by Perseus obviously didn’t hit everybody else the way it hit me. I think it is really important news. It is also a smart approach. And I think it is a harbinger of many things to come. The two things that […]
Is the ebook and POD combo a viable publishing strategy yet?
There’s a new publishing model afoot, which is to lead with the ebook and just print what you need. That might be POD, and it might be press runs, if you can sell out whole press runs. If the ebook becomes a substantial chunk of sales and if ebooks maintain their prices, this looks like […]
A Little Ado About Something
The transition from print to digital is going to be a continual lesson in branding for publishers and in merchandising for retailers. I got a dose of that trying to make use of modern technology to deal with an old common problem last week. I knew two or three weeks before that I was going […]
One brave publishing executive speaks out on ebook pricing, and we comment
When I did my two recent posts on ebook pricing — first one proposing “debut pricing” and then one taking it back as not viable — I got a note from a major company CEO saying that, of course, no publisher could discuss pricing with me because of anti-trust concerns. At the same time, I […]
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