The subject of eliminating returns seems to come up more and more frequently these days. Last week we were interviewing a major independent bookseller for our BISG “Shifting Sales Channels” project and they brought it up. In this case, they were complaining about the new “no returns” policy from HarperStudio. As I understand what the […]
Shifting Sales Channels, and What Publishers Are Doing About Them
We (Ted Hill of THA Consulting and I) are working with BISG again this year on their Making Information Pay conference. Last year we did a project on “Experimentation and Innovation” where we used both an online survey and interviews to surface the issues we captured in a research paper and then formed the backbone […]
Welcome to The Shatzkin Files
When Joe Esposito first told me about blogs in about 2001 or so, there were very few. Michael Cader had PublishersLunch, but if Michael knew that it was an emailed blog, he didn’t tell me. And then blogs “happened”, as things do: gradually, then suddenly. And now I’m late to have one of my own. […]
A New Project: “StartwithXML, Why and How”
We have turned our attention to a problem we believe will occupy just about all publishers in the years to come, the opportunities and challenges presented by an XML workflow that starts with the author, or even before there is an author.
Why should you care? Because the world we live in is changing, and XML is the key to mastering the change
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