Mike’s speech to a packed house at Hachette, as part of a lunchtime lecture series known as The Publishing Point. Delivering what proved to be a thought-provoking and farsighted view of the future of the book industry, Mike had some clear advice for those planning a long career in publishing: the companies that will succeed will be those that focus on building compelling content for well-defined “vertical communities.”
The emerging opportunity for today’s publishers
Last week I went to a “brown bag lunch” session organized by Daily Lit featuring Gail Glickman Horwood, head of digital strategy for Martha Stewart Living and a veteran of nearly 15 years in the web business for magazines and for AOL. Gail was an engaging and knowledgeable presenter and she stressed two points, one […]
A New Project: “StartwithXML, Why and How”
We have turned our attention to a problem we believe will occupy just about all publishers in the years to come, the opportunities and challenges presented by an XML workflow that starts with the author, or even before there is an author.
Why should you care? Because the world we live in is changing, and XML is the key to mastering the change