The Idea Logical Company

  • Blog
  • Speeches
  • Consulting
  • Clients
  • Media
  • About
  • Contact

Success in a Parallel Universe: Perhaps with Some Help from Your DAD

May 10, 2007 by Mike Shatzkin Leave a Comment

We’re going to discuss a subject this morning that was on hardly any radar screens a year ago; it would not have been a compelling subject for presentation at last year’s Making Information Pay. But today, Digital Asset Distribution is on a lot of minds. What happened?

After all, book content has been going out on the web for quite a while. My company did a digital marketing program for a book called “Longitude” in late 1995 which centered around offering a free chapter through relevant web sites. For several years, Amazon has had a program showing interior book pages, starting out as “Look Inside” and now “Search Inside the Book”. Lots of publishers participated, but didn’t instantly express a need to manage their own digital distribution

Filed Under: Speeches Tagged With: Accenture, Amazon, Apple, BiblioVault, BookStore, codeMantra, CPI, DAD, DAP, DAR, Donnelley, Google, HarperCollins, Holtzbrinck, Ingram, iPhone, iPod, Klopotek, Lightning, Macmillan, Making Information Pay, Managers of Unlimited Metadata, metadata, Microsoft, MySpace, netLibrary, NewsStand, Print-On-Demand, Random House, Sony, television, University of Chicago, Value-Chain International

Search

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

Interview with Mike Shatzkin

Book Cover: The Book Business: What Everyone Needs to Know

The Book Business: What Everyone Needs to Know

Sign Up

Get The Shatzkin Files posts by email.

Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

Pages

  • Blog
  • Consulting
  • In the Media
  • Clients
  • About Us

Follow Mike

  • Facebook
  • LinkedIn
  • Twitter

Search

Copyright © 2023 · eleven40 Pro Theme on Genesis Framework · WordPress · Log in