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VIDEO: Planning for a Long Career in an Industry That’s Changing

December 17, 2009 by Mike Shatzkin Leave a Comment

Mike’s speech to a packed house at Hachette, as part of a lunchtime lecture series known as The Publishing Point. Delivering what proved to be a thought-provoking and farsighted view of the future of the book industry, Mike had some clear advice for those planning a long career in publishing: the companies that will succeed will be those that focus on building compelling content for well-defined “vertical communities.”

Filed Under: Speeches Tagged With: Amazon, Baker & Taylor, Blio, blog, book clubs, Book of the Month, BookScan, Cathy's Book, Daily Lit, dedicated device, eBooks, Google, Hachette, HarperCollins, iPhone, Kindle, Kirkus, Macmillan, Penguin, Perseus, Print-On-Demand, Random House, Simon & Schuster, Sourcebooks, television, The Publishing Point, verticle

Stay Ahead of the Shift: What Publishers Can Do to Flourish in a Community-Centric Web World

May 29, 2009 by Mike Shatzkin 35 Comments

Speech given at BEA 2009. Focusing on the changes that will take place in publishing in the next 20 years. With a look back to the last 20 years, we are able to look forward and predict not only how publishing will be in the future, but also how information will be shared.

Filed Under: Speeches Tagged With: Amazon, B2B, B2C, Bantam, Barnes & Noble, BEA, BISAC code, blog, Bloomsbury, Borders, CD, cloud, craigslist, Crown, DRM, eBooks, epub, Facebook, Google, Hachette, HarperCollins, horizontal, iPhone, iPod, Lulu, McGraw-Hill, metrics, Nelson, Ning, O-Reilly, Penguin, Print-On-Demand, Random House, Scribd, Simon & Schuster, Taylor & Francis, television, The Safari Bookshelf, Tools of Change, Twitter, verticle, Wikipedia, Wiley

Where the Web Is Taking Us: The Inevitable Future and the Publisher’s Role In It

May 29, 2008 by Mike Shatzkin Leave a Comment

The basic premise under which we’re operating here, I’ll summarize for those of you have never heard or read my work before, is that horizontal, format-specific media entities are oh, so 20th century, and won’t work very deep into the 21st. The reason for that is the web, which almost forces vertical organization. Horizontal presentations across subject matter — like CBS, Random House, or The New York Times — were the products of a capital-intensive, limited-distribution universe

Filed Under: Speeches Tagged With: Amazon, AuthorHouse, B2B, Baker & Taylor, Barnes & Noble, BEA, Berrett-Koehler, Blackberry, blog, Borders, CBS, eBooks, Facebook, Google, Harlequin, HarperCollins, Hay House, horizontal, Ingram, iPhone, Kindle, LibraryThing, Lulu, McGraw-Hill, MySpace, Ning, O'Reilly Media, Print-On-Demand, Random House, RSS, Shelfari, Simon & Schuster, television, The Long Tail, Twitter, verticles, XML, YouTube

The Future of Books for Publishers and Booksellers

May 7, 2008 by Mike Shatzkin 1 Comment

There is a big picture and a long arc within which our day-to-day activities are taking place. The 20th century consumer media were horizontal in their subject matter — that is, very broad — and format-specific. In the States, that means entities like CBS or NBC in television, The New York Times, or Random House. All of these companies provide content across the full range of human subject interests, but they pretty much stick to their formats: broadcast, newspapers, and books, respectively

Filed Under: Speeches Tagged With: Amazon, B2B, Baker & Taylor, Barnes & Noble, Berrett-Koehler, BookSearch, BookSurge, Borders, CBS, Chelsea Green, DAD, DRM, eBooks, Espresso, Google, Hachette, Harlequin, HarperCollins, horizontal, Ingram, iPod, iTunes, Kindle, LibraryThing, LibreDigital, Lightning, Lightning Source, Lingua Franca, metadata, Microsoft, MySpace, NBC, On Demand Books, ONIX, Open Social, Print-On-Demand, Random House, Rodale, SharedBooks, Simon & Schuster, Sony, television, The Long Tail, verticle, Wikipedia, XML

Keynote Remarks: Publishing in the Digital Age

March 10, 2008 by Mike Shatzkin Leave a Comment

We’re going to start with a view of what digital technology could mean to the overall world of communication over the next decade or two. What the history of the Internet seems to be telling us so far is that we will see a growth in niche organization — what people like to call “community” on the web — and a corresponding decline in horizontal media, which is much more threatening to magazines, newspapers, and broadcast than it is to us in the book business. But it will change us too

Filed Under: Speeches Tagged With: Barnes & Noble, Borders, CBS, eBooks, Facebook, HarperCollins, horizontal, Print-On-Demand, television, The Long Tail, verticle

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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