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Knowing which titles to work on is a challenge today that was not important 10 years ago

May 11, 2017 by Mike Shatzkin 2 Comments

About 15 years ago, my friend Charlie Nurnberg, then the Sales VP at Sterling (which was, then, an independent publisher not yet bought by Barnes & Noble) threw me a challenge. “For years,” he said, “I got the B&N green-bar report [by which he meant an Excel spreadsheet] every Friday. I had 800 titles on […]

Filed Under: General Trade Publishing, Marketing, New Models, Supply-Chain, Uncategorized Tagged With: Amazon, Barnes & Noble, Borders, Charles Nurnberg, Sterling, Supply Chain Tracker

Changes going on around here

October 5, 2016 by Mike Shatzkin 23 Comments

This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]

Filed Under: Autobiographical, General Trade Publishing, SEO, Supply-Chain, Technology Tagged With: "What Everyone Needs to Know", BaseballLibrary.com, David Joseph, Evan Schnittman, Hachette, Jess Johns, Logical Marketing, New York Review of Books, OptiQly, Oxford University Press, Penguin, Peter McCarthy, Random House, Robert Riger, Sportsline, Supply Chain Tracker, VISTA

Supply chain analysis could get even more important as store sales diminish

January 3, 2011 by Mike Shatzkin 20 Comments

http://mikeshatzkin.wpengine.com/a-coming-new-obsession-how-to-handle-a-smaller-print-book-business

One thing that has changed considerably in the last 20 years is the amount of information publishers have about what is going on in the supply chain: that is, they can track the books between their own warehouse and the end consumer purchase. The Big Kahuna of information, of course, is provided by BookScan, based on cash register capture of data as books are sold at outlets all over the country. BookScan not only lets its

Filed Under: Digital Book World, General Trade Publishing, Publishing, Supply-Chain Tagged With: Alison Lazarus, Amazon, Baker & Taylor, Barnes & Noble, Books-a-Million, BookScan, Borders, Charlie Nurnberg, Chronicle, David Wilk, David Young, Hachette, Harcourt, HarperCollins, Harvard University Press, Ingram, Jaci Updike, Macmillan, Michael Selleck, National Book Network, Penguin, Perseus, Random House, Rich Freese, S&S, Scholastic, Sterling Publishing, Supply Chain Tracker, University of California Pres, University of Chicago Press, Yale University Press

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

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