There are three new promotion and marketing opportunities for publishers of ebooks that have been created by the original upstart ebook publisher, Open Road Integrated Media. They all come from OR/M’s development of tools to promote their own extensive list of ebooks, but which now actually benefit from the inclusion of a broader array of […]
Dick McCullough was a great client for me, a great boss for many, and a great guy for everybody
I hadn’t seen Dick McCullough, who was my most-fun-to-work-with client of all time and the best leader I ever met in the corporate world, for at least a few years when I got a phone call from him at 7pm last New Year’s Eve. He was calling to tell me that he had just had […]
First impressions of an Amazon bookstore
The new just-opened Amazon bookstore in Manhattan made my wife think of an airport bookstore or a “gallery, where the books are displayed rather than sold”. Everything is faced out. The selection is limited. An airport bookstore would almost certainly have a different mix of titles: far fewer cookbooks (the Amazon store gives them quite […]
Introducing a tool to help tackle the critical marketing challenge in digital times: what to work on next
Every publisher with more than a handful of published titles has a daily challenge to assign the marketing resources available to where they will do the most good. Efforts no longer have to be restricted, as they sensibly were until the most recent past, by what titles have inventory in front of customers on store […]
Knowing which titles to work on is a challenge today that was not important 10 years ago
About 15 years ago, my friend Charlie Nurnberg, then the Sales VP at Sterling (which was, then, an independent publisher not yet bought by Barnes & Noble) threw me a challenge. “For years,” he said, “I got the B&N green-bar report [by which he meant an Excel spreadsheet] every Friday. I had 800 titles on […]
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