The transition from print to digital is going to be a continual lesson in branding for publishers and in merchandising for retailers. I got a dose of that trying to make use of modern technology to deal with an old common problem last week. I knew two or three weeks before that I was going […]
One brave publishing executive speaks out on ebook pricing, and we comment
When I did my two recent posts on ebook pricing — first one proposing “debut pricing” and then one taking it back as not viable — I got a note from a major company CEO saying that, of course, no publisher could discuss pricing with me because of anti-trust concerns. At the same time, I […]
Debut pricing: my idea, great idea, unfortunately can’t work
In the words of Emily Litella, the Saturday Night Live character of the 1970s invented by Gilda Radner, “never mind.” I’m referring to my post about “debut pricing” from earlier this week. It can’t be done; at least not easily and at least not immediately. The challenges we face require a continuing conversation and crowds […]
What advice do you give a writer?
Because I am giving a keynote talk at the Writer’s Digest Conference in New York on September 18, I am thinking about “what do you tell a writer about digital change in publishing?” The view of the media world that I proselytize, which is that it is “going vertical”, is hard to accept if you […]
“Debut pricing” for ebooks: a better idea than withholding them
Three weeks ago, the community had a big discussion about the timing of ebook releases which was triggered by Dominique Raccah’s announcement that Sourcebooks would hold back the ebook of Bran Hambric for some period after the hardcover release. The expressed concern was to insulate the $28.95 hardcover from the price competition currently taking place […]
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