There’s a new publishing model afoot, which is to lead with the ebook and just print what you need. That might be POD, and it might be press runs, if you can sell out whole press runs. If the ebook becomes a substantial chunk of sales and if ebooks maintain their prices, this looks like […]
A Little Ado About Something
The transition from print to digital is going to be a continual lesson in branding for publishers and in merchandising for retailers. I got a dose of that trying to make use of modern technology to deal with an old common problem last week. I knew two or three weeks before that I was going […]
One brave publishing executive speaks out on ebook pricing, and we comment
When I did my two recent posts on ebook pricing — first one proposing “debut pricing” and then one taking it back as not viable — I got a note from a major company CEO saying that, of course, no publisher could discuss pricing with me because of anti-trust concerns. At the same time, I […]
Debut pricing: my idea, great idea, unfortunately can’t work
In the words of Emily Litella, the Saturday Night Live character of the 1970s invented by Gilda Radner, “never mind.” I’m referring to my post about “debut pricing” from earlier this week. It can’t be done; at least not easily and at least not immediately. The challenges we face require a continuing conversation and crowds […]
What advice do you give a writer?
Because I am giving a keynote talk at the Writer’s Digest Conference in New York on September 18, I am thinking about “what do you tell a writer about digital change in publishing?” The view of the media world that I proselytize, which is that it is “going vertical”, is hard to accept if you […]
- « Previous Page
- 1
- …
- 81
- 82
- 83
- 84
- 85
- …
- 95
- Next Page »