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Two pieces of news last week that foretell changes in the ebook marketplace

August 24, 2015 by Mike Shatzkin 28 Comments

Two pieces of news this past week and how things play out with them might foretell some things about the direction of the ebook market. One news item is that reading on phones is really taking off.  More than half of ebook consumers use their phones at least some of the time and the number that […]

Filed Under: Direct response, eBooks, General Trade Publishing, Global, Marketing, New Models, Supply-Chain, Vertical Tagged With: Amazon Kindle, Android, Apple, Apple iBooks, Atria, Baen, Carina, DRM, DRM-free, German ebook market, Google, Google Play, Harlequin, Holtzbrinck, iBooks, interstitial reading, iPhone, James Patterson, Joe Esposito, Judith Curr, Kobo, Molly Barton, Nook, O'Reilly, O'Reilly Media, Palm Pilot, Random House, S&S, Serial Box, Tim O'Reilly, Tom Doherty, Tor

A 10-point strategy for mini-vertical creation

July 14, 2015 by Mike Shatzkin 2 Comments

The last post here, where I suggested that publishers should reconsider how they handle first serials, begs a number of follow-up questions. Two people commenting on the post raised the concern that HarperCollins wouldn’t have been able to handle the traffic the “Go Set A Watchman” excerpt would generate. My IT advisors say that is […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, SEO, Supply-Chain, Technology, Vertical Tagged With: "Go Set A Watchman", Amazon, Content Marketing Institute, HarperCollins, News Corp, Penguin Random House, Peter McCarthy, Rodale, Simon & Schuster, TipsonHealthyLiving.com, TipsonLifeandLove.com, Tor

It is not news to publishers that they have to engage directly with their readers

March 18, 2014 by Mike Shatzkin 40 Comments

Since the merger that has created Penguin Random House, there has been precious little speculation (except by me, as far as I can tell) about what this new behemoth in trade book publishing could do to exploit their scale in new and innovative ways. Their scale advantage is huge. PRH has something in the neighborhood […]

Filed Under: Direct response, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: 250 Words, Big Five, Book-of-the-Month Club, Bookmarks, Farrar Straus, Hannah Telfer, Holt, Joe Esposito, Literary Guild, Macmillan, Markus Dohle, Osprey, Penguin Random House, Simon & Schuster, St. Martin's, The Bookseller, Thomas & Mercer, Thomas Dunne Books, Tom Weldon, Tor, Tor.com

Rethinking book marketing and its organization in the big houses

December 17, 2012 by Jess 31 Comments

Here’s a modest proposal about how marketers at big publishers should be organized. By audience segment, or, to use my own favored terminology, by vertical. Marketing demands it and entirely new business opportunities — beyond publishing — can arise from it. A publisher — even the most general publisher — should figure out which audiences […]

Filed Under: General Trade Publishing, New Models, Supply-Chain, Vertical Tagged With: Allromanceebooks.com, Avon, Hay House, Jane Friedman, McCarthy-Digital, Open Road, Perseus, Pete McCarthy, Random House, Rick Joyce, Tor

Planning the next publishing model: a new take on “no returns”

May 24, 2010 by Mike Shatzkin 16 Comments

Although there are some very good minds working on the next publishing model — Jane Friedman with Open Road and Richard Nash with Cursor being the first two that leap to mind — I have developed a couple of thoughts that might be helpful to them or to others planning to avail themselves of the […]

Filed Under: eBooks, General Trade Publishing, New Models, Print-On-Demand, Supply-Chain Tagged With: Amazon, Baker & Taylor, Barnes & Noble, Books-a-Million, Borders, Cursor, Hachette Book Group, HarperCollins, Ingram, Jane Friedman, Jeffrey Sharp, Lightning, Open Road, Pablo Defendini, Rachel Chou, Richard Nash, Tor

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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