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The latest marketplace data would seem to say publishers are as strong as ever

October 18, 2016 by Mike Shatzkin 61 Comments

This post began being written a couple of weeks ago when I recalled some specific misplaced expectations I had for the self-publishing revolution and started to ponder why things happened the way they did in recent years. It turns out a big part of the answer I was looking for provides clarity that extends far […]

Filed Under: Authors, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain Tagged With: "Wool", Amanda Hocking, Amazon, Author Earnings, Avon, Barnes & Noble, Bob Mayer, Borders, Boston Bruins, Boston Globe, Bruce Harris, Byliner, Data Guy, Diversion Books, Hearst, Hugh Howey, Ingram, Ingram Spark, Macmillan, Meredith, Michael Cader, Morrow, Nathan Myhrvold, NBC, Norton, Politico, Pronoun, Publishing Perspectives, Random House, Rodale, Scott Waxman, Simon & Schuster, Sterling Publishing, The Atlantic, The Boston Globe, The Guardian, The Huffington Post, The Minneapolis Star-Tribune, The New York Times, The Washington Post, Vook, Whitey Bulger

Book publishers do not do SEO like the big guys do although they could

August 1, 2016 by Mike Shatzkin 4 Comments

Partner Pete McCarthy pointed me to an article a couple of weeks ago that also introduced me to a website called Viperchill and its gifted, self-promoting SEO/Marketing creator, Glen Allsopp. The linked post, which I strongly urge you to read, enumerates quite painstakingly the techniques used by 16 online media companies with a large portfolio […]

Filed Under: General Trade Publishing, Marketing, New Models, Scale, SEO Tagged With: BestProducts.com, Cosmopolitan, Elle, Esquire, Glen Allsopp, Google, Hearst, Marie Claire, Pete McCarthy, Viperchill, Womens Day

More on atomization: why the new publishers are coming

March 26, 2013 by Jess 38 Comments

The most recent post here laid out a future for trade publishing that will be less and less about traditional publishers and more and more about non-traditional publishers delivering books into the marketplace without the financing or “approval” of a profit-seeking publisher. That’s a radical change from the industry we’ve seen grow over the past […]

Filed Under: Atomization, Digital Book World, eBooks, General Trade Publishing, Licensing and Rights, New Models, Publishers Launch Conferences, Self-Publishing, Supply-Chain, Vertical Tagged With: American Express Publishing, Atavist, Barry Diller, Brightline, Byliner, Chronicle of Higher Education, Conde Nast, Constellation, Cosmopolitan, Daily Beast, Diversion, Esquire, Frederator, Harlequin, Hearst, Ingram, INscribe, Jeremy Greenfield, Kindle, NBC News, New York Times, Newsweek, Open Road, Perseus, Playboy, Provincetown Public LIbrary, Rosetta Books, Saturday Evening Post, Scientific American, TED, The Atlantic, Toronto Star, US Army, USA Today, USA Tomorrow, Vook, Wall Street Journal, Washington Post, Wharton Business School, Xiamen Blackbird Cartoon Company

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

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