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The latest marketplace data would seem to say publishers are as strong as ever

October 18, 2016 by Mike Shatzkin 61 Comments

This post began being written a couple of weeks ago when I recalled some specific misplaced expectations I had for the self-publishing revolution and started to ponder why things happened the way they did in recent years. It turns out a big part of the answer I was looking for provides clarity that extends far […]

Filed Under: Authors, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain Tagged With: "Wool", Amanda Hocking, Amazon, Author Earnings, Avon, Barnes & Noble, Bob Mayer, Borders, Boston Bruins, Boston Globe, Bruce Harris, Byliner, Data Guy, Diversion Books, Hearst, Hugh Howey, Ingram, Ingram Spark, Macmillan, Meredith, Michael Cader, Morrow, Nathan Myhrvold, NBC, Norton, Politico, Pronoun, Publishing Perspectives, Random House, Rodale, Scott Waxman, Simon & Schuster, Sterling Publishing, The Atlantic, The Boston Globe, The Guardian, The Huffington Post, The Minneapolis Star-Tribune, The New York Times, The Washington Post, Vook, Whitey Bulger

Taking book marketing where the book readers are likely to be

July 8, 2013 by Mike Shatzkin 3 Comments

Digital marketers who want to sell books are increasingly turning to the virtual places where readers cluster. This includes marketing through the major social networks (Facebook, Twitter, Pinterest, etc.), using the data mining tools available to target within those networks, as well as marketing in niches and online communities of readers (in some cases publishers are […]

Filed Under: Authors, Community, eBooks, General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishers Launch Conferences Tagged With: Abagail Gibbs, Amanda Hocking, Amazon, B&N, Beth Reeks, Book Country, Brittany Geragotelis, Facebook, GoodReads, Macmillan, Margaret Atwood, Nikki Kelly, Penguin, Pinterest, PW, Random House, Scholastic, Scribd, Twitter, Wattpad

Two new initiatives to ponder as we end the year

December 28, 2012 by Jess 1 Comment

Two announcements made in the last two weeks caught our attention. One was Simon & Schuster’s deal with Author Solutions, creating a new Archway Editions publishing imprint. This was the third such major deal with a publisher for ASI, following similar arrangements forged with romance publisher Harlequin and Christian publisher Thomas Nelson (now owned by […]

Filed Under: Authors, Direct response, General Trade Publishing, New Models, Supply-Chain Tagged With: Amanda Hocking, Amazon, Archway Editions, Author Solutions, Bella Andre, Bookateria, Bookish, F+W Media, Ganxy, Harlequin, HarperCollins, Hay House, Hugh Howey, Impelsys, Indiebound, John Locke, Macmillan, Osprey, Politico, Politics & Prose, Publishers Lunch, Random House, Simon & Schuster, Thomas Nelson, Tor Books, Zola

Business models are changing; trial and error will ensue

December 3, 2012 by Jess 29 Comments

The announcement late last week that Random House is starting three digital-first imprints was just the most recent example showing that publishers are exploring new business models. Just days earlier we got news of the partnership between Simon & Schuster and Author Solutions making S&S the third major publisher — preceded by Christian publishing titan Thomas Nelson […]

Filed Under: Authors, Conferences, eBooks, General Trade Publishing, Licensing and Rights, New Models, Publishers Launch Conferences, Self-Publishing, Supply-Chain, Vertical Tagged With: "Fifty Shades of Gray", "The Amazon Economy", Amanda Hocking, Amazon, Authonomy, Author Solutions, Book Country, Carolyn Pittis, Dan Blank, David Wilk, Financial Times, Harlequin, HarperCollins, Ingram, Jane Friedman, Jason Allen Ashlock, Joe Konrath, John Locke, Kate Stark, M.J. Rose, Macmillan, Matt Baldacci, Meryl Moss, Open Road, Pearson, Penguin, Perseus, Porter Anderson, Rachel Chou, Random House, Rick Joyce, Simon & Schuster, Susan Meyers, Thomas Nelson

Everybody in Hollywood Needs an eBook Strategy

May 14, 2012 by Mike Shatzkin 16 Comments

As a result of spending my college days at UCLA, I had a handful of contacts in the Hollywood community when I came back East to live in 1969. When I started becoming familiar with New York publishing in the 1970s, I found myself, on occasion, shopping movie or TV tie-in projects. Armed with a […]

Filed Under: Authors, Autobiographical, Conferences, eBooks, General Trade Publishing, Licensing and Rights, Publishers Launch Conferences, Publishing History, Self-Publishing, Supply-Chain Tagged With: "All in the Family", "Casablanca", "Cotton Candy", "Film/TV-to-Book", "Nightmare on Elm Street", "Seinfeld", ABC Video Books, Amanda Hocking, F+W Media, Hollywood, Hyperion, Michael Fabiano, NBC Publishing, Ron Howard, St. Martin's, Story World, UCLA, Warner Brothers Digital Distribution

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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  • Running a big publishing house is not as much fun as it used to be
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  • When a publisher might not do as good a job as a self-publishing author

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