Normally what is written here is about publishing’s present with a look to its future. An obituary notice last week recalled some personal family history about publishing’s past and shed some light on how much has changed in the past six decades. It’s publishing history from a highly personal point of view, but it seems […]
It is being proven that smaller bookstores can work commercially
Sometimes it takes a decade or more for an insight to be validated, but it is always nice when it happens. Around the turn of the century, I was developing a business called “Supply Chain Tracker”, which had a nice client base for a few years. What we did was take the data feeds — […]
Market research used to be a silly idea for publishers but it is not anymore
When my father, Leonard Shatzkin, was appointed Director of Research at Doubleday in the 1950s, it was a deliberate attempt to give him license to use analytical techniques to affect how business was done across the company. He had started out heading up manufacturing, with a real focus on streamlining the number of trim sizes […]
Seven key insights about VMI for books and why it is becoming a current concern
Vendor-managed inventory (VMI) is a supply paradigm for retailers by which the distributor makes the individual stocking decisions rather than having them determined by “orders” from an account. The most significant application of it for books was in the mass-market paperback business in its early days, when most of the books went through the magazine […]
Better book marketing in the future depends a bit on unlearning the best practices of the past
[Note to subscribers. We have switched from Feedburner to Mail Chimp for email distribution to our list to improve our service. Please send us a note if you have any problems or think there’s anything we ought to know.] ************************************************************************* A few years ago, publishers invented the position of Chief Digital Officer and many of […]
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