It is a safe contention that few people whose primary career motivation is “to get rich” go into book publishing. What attracts folks to our business are other life objectives. Over the six decades I’ve been interacting with publishing professionals, I have come to see that reality as a feature, not a bug. It is […]
A modest proposal for book marketing
It’s a pre-holiday week and a busy one following a busy one last week. So time for blogging is limited and, besides, all you readers have presents to wrap. But there is one subject to ruminate on just a little bit that came up repeatedly during last week’s business. Constance Sayre of Market Partners and […]