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Special People and Book Publishing

February 12, 2018 by Mike Shatzkin Leave a Comment

It is a safe contention that few people whose primary career motivation is “to get rich” go into book publishing. What attracts folks to our business are other life objectives. Over the six decades I’ve been interacting with publishing professionals, I have come to see that reality as a feature, not a bug. It is […]

Filed Under: Autobiographical, Conferences, General Trade Publishing, Industry Events, Publishing History, Supply-Chain Tagged With: Barnes & Noble, BISG, Book Industry Study Group, Brian O'Leary, climatechangeresources.org, Constance Sayre, Dan McNamee, Dan Weiss, Lena Tabori, Lorraine Shanley, Market Partners International, Martin Levin, Publishing and Media Group, Robert Riger, Sandy Paul, SparkNotes

A modest proposal for book marketing

December 23, 2010 by Mike Shatzkin 28 Comments

It’s a pre-holiday week and a busy one following a busy one last week. So time for blogging is limited and, besides, all you readers have presents to wrap. But there is one subject to ruminate on just a little bit that came up repeatedly during last week’s business. Constance Sayre of Market Partners and […]

Filed Under: Digital Book World, General Trade Publishing, New Models, Publishing, Vertical Tagged With: Constance Sayre, Copia, GoodReads, Google, John Ingram, Kindle, Kobo, LibraryThing, Market Partners International, Nook, Publishing Trends, Rethink Books

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Running a big publishing house is not as much fun as it used to be
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  • When a publisher might not do as good a job as a self-publishing author

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