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Another wake-up call from Amazon as they serve author interests better than publishers have

July 23, 2015 by Mike Shatzkin 51 Comments

The Authors Guild and its allies have recently appealed to the Department of Justice to investigate Amazon’s possible monopoly control of the book business. It is hard to quarrel with the fact that Amazon delivers more of the publishing output to consumers than any single account ever has and that they are, inevitably, changing the […]

Filed Under: Authors, Direct response, General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: Amazon, Authors Guild, DRM, GoodReads, Google, Holtzbrinck, Kindle, Macmillan, Random House, Seth Godin

Starter thoughts for publishers to develop new author marketing policies

March 24, 2015 by Mike Shatzkin 19 Comments

In a prior post, we suggested that the time has come for publishers to have clear policies around what they should require from author web presences for an effective publishing partnership. This is a really complex and multi-faceted challenge for every publisher. The purpose of this post is to discuss that proposition in more detail, […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, Supply-Chain Tagged With: Amazon, Facebook, GoodReads, Google, Google Plus, LinkedIn, Pinterest, SEO, Twitter

What we are learning about making digital marketing accessible to a bigger group of publishers

October 23, 2014 by Mike Shatzkin 11 Comments

Every conversation I have with a publisher about digital marketing sitting with Peter McCarthy is an education for me and for them. The dialogues are peeling away layers of an endless onion, working through levels of understanding of what it takes to have truly discoverable content, surfaced to the right people in response to the […]

Filed Under: Digital Book World, Direct response, General Trade Publishing, Marketing, Technology Tagged With: Amazon, Angela Tribelli, GoodReads, Google, Hannah Harlow, HarperCollins, Houghton Mifflin Harcourt, Jeff Dodes, Logical Marketing Agency, Macmillan, Perseus, Peter McCarthy, Random House, Rick Joyce

Amazon might lose interest in total hegemony over the book business before they achieve it

November 5, 2013 by Mike Shatzkin 25 Comments

The industry got the news that Amazon was probably reassessing its own publishing program a couple of weeks ago when it was announced that Laurence Kirshbaum was stepping down as the head of Amazon Publishing and being replaced by a 14-year veteran of the Seattle company, Daphne Durham. Whatever are Durham’s strengths and connections, they […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, New Models, Scale, Self-Publishing, Supply-Chain Tagged With: "The Everything Store", "Wool", Amazon, Barnes & Noble, Brad Stone, Countdown Clock, Daphne Durham, GoodReads, Google, Hugh Howey, Jeff Bezos, Laurence Kirshbaum, Macmillan, Matchbook, Penguin Random House, Penny Marshall, Timothy Ferriss

We got lucky with the speakers we booked for Publishers Launch Frankfurt

October 2, 2013 by Mike Shatzkin Leave a Comment

Branch Rickey, the fabled baseball executive who gave us racial integration, farm systems, and a host of great teams over fifty years, used to say “luck is the residue of design”. I’d like to think he was right, because we have really been lucky with our Frankfurt show for Publishers Launch, which we present in […]

Filed Under: Conferences, Global, Publishers Launch Conferences, Supply-Chain, Vertical Tagged With: Allen Lau, Amazon, Bluefire, Branch Rickey, Charlie Redmayne, Frankfurt Academy, GoodReads, HarperCollins, Jonathan Nowell, Ken Brooks, Marcus Leaver, McGraw-Hill, Micah Bowers, Nielsen Book, Octavio Kulesz, Osprey, Otis Chandler, Pottermore, Quarto, Rebecca Smart, Russ Grandinetti, Scribd, Sourcebooks, Trip Adler, Wattpad

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
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