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2020: Zero year thoughts about the changes in book publishing

January 7, 2020 by Mike Shatzkin Leave a Comment

Years that end in zeroes summon a natural tendency to look backwards and forwards. So as we enter this century’s decade of The 20s, we’ll do just that. The ideas in this piece analyze what is mostly anecdata: “facts” that are real, that I’ve vetted with people who have lived through these times with me, […]

Filed Under: General Trade Publishing, Global, Marketing, New Models, Publishing, Publishing History, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: "The Book Business: What Everyone Needs to Know", 2020, Barnes & Noble, Books in Print, Borders, Dalton, decades and centuries and zero years, In Cold Type, Ingram, Leonard Shatzkin, Lightning Print, Lightning Source, Robert Paris Riger, Robert Riger, St. Martin's Press, Thomas McCormack, Walden

Special People and Book Publishing

February 12, 2018 by Mike Shatzkin Leave a Comment

It is a safe contention that few people whose primary career motivation is “to get rich” go into book publishing. What attracts folks to our business are other life objectives. Over the six decades I’ve been interacting with publishing professionals, I have come to see that reality as a feature, not a bug. It is […]

Filed Under: Autobiographical, Conferences, General Trade Publishing, Industry Events, Publishing History, Supply-Chain Tagged With: Barnes & Noble, BISG, Book Industry Study Group, Brian O'Leary, climatechangeresources.org, Constance Sayre, Dan McNamee, Dan Weiss, Lena Tabori, Lorraine Shanley, Market Partners International, Martin Levin, Publishing and Media Group, Robert Riger, Sandy Paul, SparkNotes

Deep in the weeds of publishing economics

March 1, 2017 by Mike Shatzkin 31 Comments

This is a geeky post about publishing economics. Some people like that. If you don’t, you were warned before you invested any time. Two otherwise unrelated projects last week — a book I’m working on with a veteran fellow consultant named Robert Riger and a quick consulting call with a team from a major generalist […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Supply-Chain Tagged With: "The Mathematics of Bookselling", Amazon, Dolphin Books, Doubleday, In Cold Type, Len Shatzkin, Macmillan, Robert Riger, St. Martin's Press, Title P&Ls, Tom McCormack, Unit cost accounting

Changes going on around here

October 5, 2016 by Mike Shatzkin 23 Comments

This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]

Filed Under: Autobiographical, General Trade Publishing, SEO, Supply-Chain, Technology Tagged With: "What Everyone Needs to Know", BaseballLibrary.com, David Joseph, Evan Schnittman, Hachette, Jess Johns, Logical Marketing, New York Review of Books, OptiQly, Oxford University Press, Penguin, Peter McCarthy, Random House, Robert Riger, Sportsline, Supply Chain Tracker, VISTA

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

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