Years that end in zeroes summon a natural tendency to look backwards and forwards. So as we enter this century’s decade of The 20s, we’ll do just that. The ideas in this piece analyze what is mostly anecdata: “facts” that are real, that I’ve vetted with people who have lived through these times with me, […]
Special People and Book Publishing
It is a safe contention that few people whose primary career motivation is “to get rich” go into book publishing. What attracts folks to our business are other life objectives. Over the six decades I’ve been interacting with publishing professionals, I have come to see that reality as a feature, not a bug. It is […]
Deep in the weeds of publishing economics
This is a geeky post about publishing economics. Some people like that. If you don’t, you were warned before you invested any time. Two otherwise unrelated projects last week — a book I’m working on with a veteran fellow consultant named Robert Riger and a quick consulting call with a team from a major generalist […]
Changes going on around here
This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]