The Idea Logical Company

  • Blog
  • Speeches
  • Consulting
  • Clients
  • Media
  • About
  • Contact

A modest proposal for book marketing

December 23, 2010 by Mike Shatzkin 28 Comments

It’s a pre-holiday week and a busy one following a busy one last week. So time for blogging is limited and, besides, all you readers have presents to wrap. But there is one subject to ruminate on just a little bit that came up repeatedly during last week’s business. Constance Sayre of Market Partners and […]

Filed Under: Digital Book World, General Trade Publishing, New Models, Publishing, Vertical Tagged With: Constance Sayre, Copia, GoodReads, Google, John Ingram, Kindle, Kobo, LibraryThing, Market Partners International, Nook, Publishing Trends, Rethink Books

Ideas triggered by Amazon buying Lexcycle

April 28, 2009 by Mike Shatzkin 24 Comments

The acquisition of Lexcycle by Amazon sure got all the digerati’s creative juices flowing. What is becoming increasingly clear is that general trade publishers have a card to play here that the niche publishers can only join in on: creating a collectively-owned ebook “store” that can provide an economic baseline for the emerging ebook marketplace. […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishing, Self-Publishing, Supply-Chain Tagged With: Amazon, Coursesmart, Filedby.com, GoodReads, Google, Lexcycle, LibraryThing, Michael Cairns, Shelfari, Smashwords

Where the Web Is Taking Us: The Inevitable Future and the Publisher’s Role In It

May 29, 2008 by Mike Shatzkin Leave a Comment

The basic premise under which we’re operating here, I’ll summarize for those of you have never heard or read my work before, is that horizontal, format-specific media entities are oh, so 20th century, and won’t work very deep into the 21st. The reason for that is the web, which almost forces vertical organization. Horizontal presentations across subject matter — like CBS, Random House, or The New York Times — were the products of a capital-intensive, limited-distribution universe

Filed Under: Speeches Tagged With: Amazon, AuthorHouse, B2B, Baker & Taylor, Barnes & Noble, BEA, Berrett-Koehler, Blackberry, blog, Borders, CBS, eBooks, Facebook, Google, Harlequin, HarperCollins, Hay House, horizontal, Ingram, iPhone, Kindle, LibraryThing, Lulu, McGraw-Hill, MySpace, Ning, O'Reilly Media, Print-On-Demand, Random House, RSS, Shelfari, Simon & Schuster, television, The Long Tail, Twitter, verticles, XML, YouTube

The Future of Books for Publishers and Booksellers

May 7, 2008 by Mike Shatzkin 1 Comment

There is a big picture and a long arc within which our day-to-day activities are taking place. The 20th century consumer media were horizontal in their subject matter — that is, very broad — and format-specific. In the States, that means entities like CBS or NBC in television, The New York Times, or Random House. All of these companies provide content across the full range of human subject interests, but they pretty much stick to their formats: broadcast, newspapers, and books, respectively

Filed Under: Speeches Tagged With: Amazon, B2B, Baker & Taylor, Barnes & Noble, Berrett-Koehler, BookSearch, BookSurge, Borders, CBS, Chelsea Green, DAD, DRM, eBooks, Espresso, Google, Hachette, Harlequin, HarperCollins, horizontal, Ingram, iPod, iTunes, Kindle, LibraryThing, LibreDigital, Lightning, Lightning Source, Lingua Franca, metadata, Microsoft, MySpace, NBC, On Demand Books, ONIX, Open Social, Print-On-Demand, Random House, Rodale, SharedBooks, Simon & Schuster, Sony, television, The Long Tail, verticle, Wikipedia, XML

The Digital State of Play in the US

April 16, 2008 by Mike Shatzkin Leave a Comment

…in the 21st century, the net is flipping this on us. The net tends to self-organize us by subject niche, so the eyeballs and human bandwidth are linked to the niches, which are vertical, not horizontal. And because web interaction is about file exchanges, format specificity is meaningless. The file can hold text, art or photographs or other graphics, animation, moving images, sound, games, or code that helps us combine, sort, or tag things

Filed Under: Speeches Tagged With: Amazon, Apple, Audible, B2B, B2C, Barnes & Noble, Bookreads, BookSurge, Borders, CBS, Content Reserve, DAD, eBooks, Facebook, Hachette, Harlequin, horizontal, Ingram, International Digital Publishing Forum, iTunes, Kindle, libraries, LibraryThing, LibreDigital, Lightning, Market Publishers, Microsoft, Mobi, MySpace, Open Social, OpenSocial, Paml, Penguin, Print-On-Demand, Quamut, Random House, SharedBook, Shelfari, Simon & Schuster, Sony, SparkNotes, verticle, XML

  • 1
  • 2
  • Next Page »

Search

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

Interview with Mike Shatzkin

Book Cover: The Book Business: What Everyone Needs to Know

The Book Business: What Everyone Needs to Know

Sign Up

Get The Shatzkin Files posts by email.

Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

Pages

  • Blog
  • Consulting
  • In the Media
  • Clients
  • About Us

Follow Mike

  • Facebook
  • LinkedIn
  • Twitter

Search

Copyright © 2023 · eleven40 Pro Theme on Genesis Framework · WordPress · Log in