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VIDEO: Planning for a Long Career in an Industry That’s Changing

December 17, 2009 by Mike Shatzkin Leave a Comment

Mike’s speech to a packed house at Hachette, as part of a lunchtime lecture series known as The Publishing Point. Delivering what proved to be a thought-provoking and farsighted view of the future of the book industry, Mike had some clear advice for those planning a long career in publishing: the companies that will succeed will be those that focus on building compelling content for well-defined “vertical communities.”

Filed Under: Speeches Tagged With: Amazon, Baker & Taylor, Blio, blog, book clubs, Book of the Month, BookScan, Cathy's Book, Daily Lit, dedicated device, eBooks, Google, Hachette, HarperCollins, iPhone, Kindle, Kirkus, Macmillan, Penguin, Perseus, Print-On-Demand, Random House, Simon & Schuster, Sourcebooks, television, The Publishing Point, verticle

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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  • Running a big publishing house is not as much fun as it used to be
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