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Penguin Random House does its competitors a favor by walking away from subscription

November 19, 2014 by Mike Shatzkin 30 Comments

I sometimes feel like I’m the only guy in town (NYC, but I’d include London too) contemplating out loud how Penguin Random House might use its position as by far the biggest commercial trade publisher to make life a bit more difficult for its competitors, which in the first instance means the Following Four: HarperCollins […]

Filed Under: Direct response, eBooks, General Trade Publishing, Licensing and Rights, New Models, Scale, Subscriptions Tagged With: 24Symbols, Amazon, Bertelsmann, Bookmate, BookScan, FutureBook, Hachette, HarperCollins, Jonathan Stolper, Kensington, Kindle Unlimited, Macmillan, Nielsen, Oyster, Penguin Random House, Philip Jones, PRH, Scribd, Simon & Schuster, Skoobe, Ted Hill, The Bookseller, Tom Weldon, vendor-managed inventory

It is not news to publishers that they have to engage directly with their readers

March 18, 2014 by Mike Shatzkin 40 Comments

Since the merger that has created Penguin Random House, there has been precious little speculation (except by me, as far as I can tell) about what this new behemoth in trade book publishing could do to exploit their scale in new and innovative ways. Their scale advantage is huge. PRH has something in the neighborhood […]

Filed Under: Direct response, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: 250 Words, Big Five, Book-of-the-Month Club, Bookmarks, Farrar Straus, Hannah Telfer, Holt, Joe Esposito, Literary Guild, Macmillan, Markus Dohle, Osprey, Penguin Random House, Simon & Schuster, St. Martin's, The Bookseller, Thomas & Mercer, Thomas Dunne Books, Tom Weldon, Tor, Tor.com

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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