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It is not news to publishers that they have to engage directly with their readers

March 18, 2014 by Mike Shatzkin 40 Comments

Since the merger that has created Penguin Random House, there has been precious little speculation (except by me, as far as I can tell) about what this new behemoth in trade book publishing could do to exploit their scale in new and innovative ways. Their scale advantage is huge. PRH has something in the neighborhood […]

Filed Under: Direct response, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: 250 Words, Big Five, Book-of-the-Month Club, Bookmarks, Farrar Straus, Hannah Telfer, Holt, Joe Esposito, Literary Guild, Macmillan, Markus Dohle, Osprey, Penguin Random House, Simon & Schuster, St. Martin's, The Bookseller, Thomas & Mercer, Thomas Dunne Books, Tom Weldon, Tor, Tor.com

Peering into the future and seeing more value in the Random Penguin merger

November 26, 2012 by Jess 30 Comments

So now in addition to the Random House and Penguin merger that is being reviewed by governments far and wide, we have the news that HarperCollins is exploring a tie-up with Simon & Schuster in a deal that hasn’t been made yet. That leaves Hachette and Macmillan, among the so-called Big Six, still on the […]

Filed Under: General Trade Publishing, New Models, Publishing History, Supply-Chain, Vertical Tagged With: Amazon, Ballantine, Barnes & Noble, Book-of-the-Month Club, Dell, Doubleday, Fawcett, Hachette, HarperCollins, Laura Owen, Literary Guild, Macmillan, PaidContent, Penguin, Putnam-Berkley, Random House, Simon & Schuster, Sterling, Thomas Nelson, Viking, Zondervan

Subscription models seem to me to be for ebook niches, not a general offer

July 16, 2012 by Jess 32 Comments

Another fledgling ebook retailing venture came through our office this month touting a subscription proposition. I told the entrepeneur “I’m skeptical of the subscription model for ebooks,” and he said, “I know”. We had a great chat, but I’m still skeptical. When I say that, I mean I’m skeptical that a general offering subscription model […]

Filed Under: Direct response, eBooks, General Trade Publishing, New Models, Publishing History, Supply-Chain, Vertical Tagged With: Angry Robot, Audible, Baen Books, Book-of-the-Month Club, continuity series, Discover a New Love, Disney Digital Books, Dzanc, F+W Media, Harlequin, iTunes, Literary Guild, Netflix, O'Reilly, Osprey, Pearson, Recorded Books, Safari, Sesame Street eBooks, Sourcebooks, Spotify, TED conferences, The Atavist, Time-Life Books

The old publishing value chain got twisted a bit last week

May 8, 2011 by Mike Shatzkin 20 Comments

Although the value chain in trade publishing for the last century has, for the most part, kept retailers between publishers and consumers and kept publishers between retailers and authors, that has never been 100% true. Doubleday covered the whole value chain in the 1950s, when it not only owned the Doubleday Book Shops and the […]

Filed Under: General Trade Publishing, New Models, Publishing History, Supply-Chain Tagged With: B. Dalton, Barnes & Noble, Bookish, Borders, Brentano's, Copia, David Houle, Doubleday, Doubleday Book Shops, Evolution Shift, F+W Media, GoodReads, Google, Hachette, Holtzbrinck, Houghton Harcourt, Ingram, Kindle, Kobo, Library Thing, Literary Guild, Macmillan, Montlake Romances, Penguin, Pub It, Simon & Schuster, Sterling, The Shift Age, Tor.com, Walden

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • The problem with bookstores is the problem for bookstores
  • Running a big publishing house is not as much fun as it used to be

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