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Temperature check from two US CEOs at Frankfurt 2017

October 18, 2017 by Mike Shatzkin 20 Comments

It is no surprise that the public remarks at Frankfurt by Penguin Random House CEO Markus Dohle and Simon & Schuster CEO Carolyn Reidy contain gems worth pondering. Book publishing has been fortunate to have really smart people leading the biggest companies during our period of digital transition. The apparent collusion over the implementation of […]

Filed Under: General Trade Publishing, Global, Industry Events, Marketing, New Models, Scale, Self-Publishing, SEO, Supply-Chain Tagged With: "Hunger Games", "The Fault in Our Stars", Amazon, Author Earnings, Carolyn Reidy, Data Guy, Harry Potter Twilight, Hugh Howey, John Green, Macmillan, Markus Dohle, Penguin Random House, Simon & Schuster, Tor Books

Are the tech giants too big to be good partners for book publishing?

August 21, 2017 by Mike Shatzkin 28 Comments

An online discussion forum that includes publishers and librarians and tech people usually sends me several emails a day. About 10 days ago, a conversation evolved about Google Book Search and the Google Library Project, two initiatives by the search giant that were initiated in the early part of the last decade. Because both programs […]

Filed Under: General Trade Publishing, libraries, Licensing and Rights, New Models, Scale, Technology Tagged With: AAP, Amazon, Apple, Baker & Taylor, Book Rights Registry, David Young, Facebook, Firebrand, Google Book Search, Google LIbrary Project, Hachette Book Group USA, HathiTrust, Ingram, Microsoft, Penguin Random House

Strategies to cut overheads in a shrinking book business make a lot of sense

July 31, 2017 by Mike Shatzkin 16 Comments

An inexorable reality of today’s commercial book publishing world is that it is shrinking. Although there have been no obvious signs yet that actual long-form book reading itself has declined (even though that would seem a likely consequence over time of the changed ways we get our reading inputs), the self-publishing and indie segment of […]

Filed Under: General Trade Publishing, New Models, Scale, Supply-Chain Tagged With: Amazon, Barnes & Noble, Borders, F+W Publishing, Ingram, Perseus

Digital marketing scales and that could create new opportunities for capable publishers

July 17, 2017 by Mike Shatzkin 1 Comment

There are three new promotion and marketing opportunities for publishers of ebooks that have been created by the original upstart ebook publisher, Open Road Integrated Media. They all come from OR/M’s development of tools to promote their own extensive list of ebooks, but which now actually benefit from the inclusion of a broader array of […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, SEO, Supply-Chain, Unbundling Tagged With: Bookbub, Bookperk, Early Bird Books, HarperCollins, Houghton Mifflin Harcourt, Jane Friedman, Open Road Media, OR/M, Porter Anderson, The Hot Sheet

Introducing a tool to help tackle the critical marketing challenge in digital times: what to work on next

May 23, 2017 by Mike Shatzkin 1 Comment

Every publisher with more than a handful of published titles has a daily challenge to assign the marketing resources available to where they will do the most good. Efforts no longer have to be restricted, as they sensibly were until the most recent past, by what titles have inventory in front of customers on store […]

Filed Under: Authors, General Trade Publishing, Industry Events, Marketing, New Models, Scale, SEO, Supply-Chain, Technology Tagged With: Amazon, Evan Schnittman, OptiQly, Peter McCarthy, Random House, Susan Ruszala

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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