The New Yorker did a very provocative story dated October 21 about Barnes & Noble that included a great deal of information gained from a phone interview by writer David Sax with B&N significant shareholder and chairman Leonard Riggio. B&N is a subject of obsessive interest to book publishers and their friends, family, and ecosystem. […]
The latest marketplace data would seem to say publishers are as strong as ever
This post began being written a couple of weeks ago when I recalled some specific misplaced expectations I had for the self-publishing revolution and started to ponder why things happened the way they did in recent years. It turns out a big part of the answer I was looking for provides clarity that extends far […]
The reality of publishing economics has changed for the big players
A veteran agent who was formerly a publisher confirmed a point for me about how trade publishing has changed over the past two decades, particularly for the big houses. This challenges a fundamental tenet of my father’s understanding of the business. (And that’s the still the source of most of mine.) I had long suspected […]
Book publishers do not do SEO like the big guys do although they could
Partner Pete McCarthy pointed me to an article a couple of weeks ago that also introduced me to a website called Viperchill and its gifted, self-promoting SEO/Marketing creator, Glen Allsopp. The linked post, which I strongly urge you to read, enumerates quite painstakingly the techniques used by 16 online media companies with a large portfolio […]
The “Big Change” era in trade book publishing ended about four years ago
Book publishing is still very much in a time of changing conditions and circumstances. There are a host of unknowables about the next several years that affect the shape of the industry and the strategies of all the players in it. But as publishers, retailers, libraries, and their ecosystem partners prepare for whatever is next, […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 13
- Next Page »