This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]
From a book to a 1.0 website: the story of BaseballLibrary, part 1
This is the first of what will be 3 or 4 posts about the birth and development of BaseballLibrary.com, a sterling Internet 1.0 site still chugging along (barely) deep in the Internet 2.0 era. It shows that a good idea can sustain itself for a long time, even in the face of erratic and sometimes […]