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Changes going on around here

October 5, 2016 by Mike Shatzkin 23 Comments

This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]

Filed Under: Autobiographical, General Trade Publishing, SEO, Supply-Chain, Technology Tagged With: "What Everyone Needs to Know", BaseballLibrary.com, David Joseph, Evan Schnittman, Hachette, Jess Johns, Logical Marketing, New York Review of Books, OptiQly, Oxford University Press, Penguin, Peter McCarthy, Random House, Robert Riger, Sportsline, Supply Chain Tracker, VISTA

From a book to a 1.0 website: the story of BaseballLibrary, part 1

April 27, 2009 by Mike Shatzkin 1 Comment

This is the first of what will be 3 or 4 posts about the birth and development of BaseballLibrary.com, a sterling Internet 1.0 site still chugging along (barely) deep in the Internet 2.0 era. It shows that a good idea can sustain itself for a long time, even in the face of erratic and sometimes […]

Filed Under: Autobiographical, Baseball, General Trade Publishing Tagged With: Arbor House, BaseballLibrary.com, Jim Charlton, John Thorn, Mark Rucker. The Baseball Encyclopedia, The Ballplayers

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

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