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Changes going on around here

October 5, 2016 by Mike Shatzkin 23 Comments

This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]

Filed Under: Autobiographical, General Trade Publishing, SEO, Supply-Chain, Technology Tagged With: "What Everyone Needs to Know", BaseballLibrary.com, David Joseph, Evan Schnittman, Hachette, Jess Johns, Logical Marketing, New York Review of Books, OptiQly, Oxford University Press, Penguin, Peter McCarthy, Random House, Robert Riger, Sportsline, Supply Chain Tracker, VISTA

Full-service publishers are rethinking what they can offer

September 4, 2012 by Mike Shatzkin 34 Comments

At lunch a few months ago, Brian Murray, the CEO of HarperCollins, expressed dissatisfaction with the term “legacy” to describe the publishers who had been successful since before the digital revolution began. For one thing, he felt that sounded too much like “the past”. “We need to come up with a different term,” was his […]

Filed Under: Authors, General Trade Publishing, New Models, Publishers Launch Conferences, Self-Publishing, Supply-Chain Tagged With: Amazon, Anthony Forbes Watson, Author Solutions, Baker & Taylor, Barnes & Noble, Book Country, Brian Murray, Charlie Redmayne, Dominique Raccah, Faber, Farrar Straus & Giroux, Hachette, HarperCollins, Helmut Pesch, Ingram, Ken Michaels, Knopf, Leonard Shatzkin, Lubbe, Macmillan, Marcello Vena, Modern Library, Osprey, Pan Macmillan, Penguin, Perseus, Politico, Pottermore, Publishing in the 21st Century, Random House, RCS Libri, Rebecca Smart, Rick Joyce, Scholastic, Scribners, Simon & Schuster, Sourcebooks, Stephen Page, VISTA

Digging up a 15-year old speech, and a lesson in preservation

October 3, 2010 by Mike Shatzkin 8 Comments

One thing I’ve heard often and dismissed is that we need print to preserve intellectual property. I figure that digital files are less destructible than paper and that, with any care at all, it should be possible to create more reliable preservation of bits than of atoms. I still think that. However… A month ago […]

Filed Under: Autobiographical, eBooks, General Trade Publishing, New Models, Publishing, Publishing History, Supply-Chain Tagged With: Leonard Shatzkin, Publishing Technology, VISTA, Wikipedia

Introducing Digital Book World

August 5, 2009 by Mike Shatzkin 3 Comments

Back in 1993 or so, my friend Lorraine Shanley of Market Partners International and I went to a free half-day conference sponsored by Microsoft. At the time, Microsoft was really pushing the computer manufacturers to install CD-Rom drivers into new computers. They had a definite selfish interest, which was to reduce the cost of goods […]

Filed Under: Autobiographical, eBooks, General Trade Publishing, Industry Events, New Models, Publishing, Publishing History, Supply-Chain Tagged With: Dan McNamee, DBW, Digital Book World, Lorraine Shanley, Market Partners International, Microsoft, PW, VISTA

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

  • Should Barnes & Noble rethink its supply chain?
  • 7 ways book publishing will change over the next few years
  • One big change in book publishing is that it does not require you to have much of an organization to play anymore
  • A lot has changed in book publishing in the last ten years
  • The sale of B&N again calls the question of the future of America’s bookstores
  • Tamblyn sees a new era for bookselling that might be a new era for publishing as well
  • Getting an award and getting caught up with innovation with BISG
  • “The Book Business” is my new book
  • Amazon share grows and big publishers make more money
  • New Zealand is a beautiful country that is at the end of the line in the global English-language book supply chain

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  • Should Barnes & Noble rethink its supply chain?
  • 7 ways book publishing will change over the next few years
  • One big change in book publishing is that it does not require you to have much of an organization to play anymore

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