The Idea Logical Company

  • Blog
  • Speeches
  • Consulting
  • Clients
  • Media
  • About
  • Contact

Changes going on around here

October 5, 2016 by Mike Shatzkin 23 Comments

This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]

Filed Under: Autobiographical, General Trade Publishing, SEO, Supply-Chain, Technology Tagged With: "What Everyone Needs to Know", BaseballLibrary.com, David Joseph, Evan Schnittman, Hachette, Jess Johns, Logical Marketing, New York Review of Books, OptiQly, Oxford University Press, Penguin, Peter McCarthy, Random House, Robert Riger, Sportsline, Supply Chain Tracker, VISTA

Peter McCarthy and I have a new business and publishing has a new digital marketing service

April 7, 2014 by Mike Shatzkin 7 Comments

Today Peter McCarthy and I are formally announcing a new business which is a partnership between us: The Logical Marketing Agency. What we’re doing is applying the most modern and sophisticated digital marketing techniques and capabilities to the challenges faced by book publishers and authors — and therefore agents — and, because the same techniques […]

Filed Under: Authors, Direct response, General Trade Publishing, Marketing, New Models, Self-Publishing, Supply-Chain, Technology Tagged With: Amazon, Google, Jess Johns, Logical Marketing Agency, New York Review of Books, Penguin, Peter McCarthy, Random House, Reader's Catalog

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

Interview with Mike Shatzkin

Book Cover: The Book Business: What Everyone Needs to Know

The Book Business: What Everyone Needs to Know

Sign Up

Get The Shatzkin Files posts by email.

Search

Recent Posts

  • Thoughts about what Covid and 2020 mean for book publishing
  • Introducing ClimateChangeResources.org, organizing and contextualizing the challenge we all face
  • The end of the general trade publishing concept
  • What James Daunt did and did not say about Barnes & Noble’s future
  • Both the supply chain and book marketing are forever changed by Coronavirus
  • The supply chain for book publishing is being changed by Coronavirus too
  • Two pretty easy ways to add revenue that most publishers are missing
  • What is causing the uptick in independent bookstores?
  • 2020: Zero year thoughts about the changes in book publishing
  • Should Barnes & Noble rethink its supply chain?

Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Thoughts about what Covid and 2020 mean for book publishing
  • Introducing ClimateChangeResources.org, organizing and contextualizing the challenge we all face
  • The end of the general trade publishing concept

Pages

  • Blog
  • Consulting
  • In the Media
  • Clients
  • About Us

Follow Mike

  • Facebook
  • LinkedIn
  • Twitter

Search

Copyright © 2021 · eleven40 Pro Theme on Genesis Framework · WordPress · Log in