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The “Big Change” era in trade book publishing ended about four years ago

July 11, 2016 by Mike Shatzkin 8 Comments

Book publishing is still very much in a time of changing conditions and circumstances. There are a host of unknowables about the next several years that affect the shape of the industry and the strategies of all the players in it. But as publishers, retailers, libraries, and their ecosystem partners prepare for whatever is next, […]

Filed Under: Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Barnes & Noble, Borders, CreateSpace, Edelweiss, Firebrand, Hachette, HarperCollins, iBookstore, iPad, iPhone, Kindle, Kobo, Macintosh, Macmillan, NetGalley, Nook, Palm Pilot, Penguin, Publishers Weekly, Random House, Simon & Schuster, Steve Jobs, US Department of Justice, Voyager Expanded Book

Things are calmer than they were in the book business, but change is a constant

May 25, 2016 by Mike Shatzkin 12 Comments

Among the shifts that have been taking place in publishing houses over the past decade is an increase in the head count dedicated to marketing and a decrease in head count dedicated to sales. This reflects the reduction in the number of bookstore accounts and the transfer of “discovery” from store shelves to digital search. […]

Filed Under: Atomization, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Unbundling Tagged With: Barnes & Noble, Books-a-Million, Borders, CreateSpace, HarperCollins, Ingram, Kindle

In an indie-dominant world, what happens to the high-cost non-fiction?

April 6, 2016 by Mike Shatzkin 78 Comments

I first learned and wrote about Hugh Howey about four years ago. At the time, he was one of the first real breakthrough successes as an indie author, making tens of thousands of dollars a month exclusively through Amazon for his self-published futurist novel, “Wool”. As soon as I could track him down, I invited […]

Filed Under: Authors, Digital Book World, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, rights, Self-Publishing Tagged With: "Dark Money", "Wool", Amazon, AuthorEarnings, Barry Eisler, Borders, Daniel Berkowitz, Data Guy, Doubleday, Hugh Howey, Jane Mayer, Kindle, Kindle Unlimited, Kristin Nelson, Penguin Random House, Simon & Schuster

If Amazon pricing of ebooks is the problem, is agency actually the right solution?

February 26, 2016 by Mike Shatzkin 17 Comments

In the past week, I’ve had conversations with leading executives at two of Amazon’s competitors in the ebook space. They had strikingly different takes on whether the agency pricing regime, which is now in place by contract with all five of the biggest trade publishers, helps keep competitive balance in the ebook marketplace or prevents […]

Filed Under: eBooks, General Trade Publishing, New Models, Supply-Chain Tagged With: Amazon, Apple, Barnes & Noble, Big Five, Borders, Google, iBookstore, Kindle, Kindle Unlimited, Kobo, Nook, Oyster, Penguin Random House, Scribd

Can crowd-sourced retailing give Amazon a run for its money?

December 16, 2015 by Mike Shatzkin 35 Comments

Although it has always seemed sensible for publishers to sell their books (and then ebooks) directly to end users, it has never looked to me like that could be a very big business. In the online environment, your favorite “store” — the one you’re loyal to and perhaps even have an investment in patronizing (which […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain, Technology Tagged With: Aer.io, Aerbook, Amazon, American West, Barnes & Noble, Bertelsmann, BN .com, Bookish, Books Online, Borders, Google, Hachette, Hummingbird, I2S2, Ingram, Kindle, Kobo, Nook, Penguin, Random House, Ron Martinez, Simon & Schuster, The Book Depository, Zola Books

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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