There is no doubt that the industry is in a period of significant transition. What can we expect 10 to 15 years from now?… Ten years from now, there will still be more books sold that were printed centrally and warehoused for sale than all other ways combined, but the end of that era will be in sight.
There is a big picture and a long arc within which our day-to-day activities are taking place. The 20th century consumer media were horizontal in their subject matter — that is, very broad — and format-specific. In the States, that means entities like CBS or NBC in television, The New York Times, or Random House. All of these companies provide content across the full range of human subject interests, but they pretty much stick to their formats: broadcast, newspapers, and books, respectively