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Where the Web Is Taking Us: The Inevitable Future and the Publisher’s Role In It

May 29, 2008 by Mike Shatzkin Leave a Comment

The basic premise under which we’re operating here, I’ll summarize for those of you have never heard or read my work before, is that horizontal, format-specific media entities are oh, so 20th century, and won’t work very deep into the 21st. The reason for that is the web, which almost forces vertical organization. Horizontal presentations across subject matter — like CBS, Random House, or The New York Times — were the products of a capital-intensive, limited-distribution universe

Filed Under: Speeches Tagged With: Amazon, AuthorHouse, B2B, Baker & Taylor, Barnes & Noble, BEA, Berrett-Koehler, Blackberry, blog, Borders, CBS, eBooks, Facebook, Google, Harlequin, HarperCollins, Hay House, horizontal, Ingram, iPhone, Kindle, LibraryThing, Lulu, McGraw-Hill, MySpace, Ning, O'Reilly Media, Print-On-Demand, Random House, RSS, Shelfari, Simon & Schuster, television, The Long Tail, Twitter, verticles, XML, YouTube

The Future of Books for Publishers and Booksellers

May 7, 2008 by Mike Shatzkin 1 Comment

There is a big picture and a long arc within which our day-to-day activities are taking place. The 20th century consumer media were horizontal in their subject matter — that is, very broad — and format-specific. In the States, that means entities like CBS or NBC in television, The New York Times, or Random House. All of these companies provide content across the full range of human subject interests, but they pretty much stick to their formats: broadcast, newspapers, and books, respectively

Filed Under: Speeches Tagged With: Amazon, B2B, Baker & Taylor, Barnes & Noble, Berrett-Koehler, BookSearch, BookSurge, Borders, CBS, Chelsea Green, DAD, DRM, eBooks, Espresso, Google, Hachette, Harlequin, HarperCollins, horizontal, Ingram, iPod, iTunes, Kindle, LibraryThing, LibreDigital, Lightning, Lightning Source, Lingua Franca, metadata, Microsoft, MySpace, NBC, On Demand Books, ONIX, Open Social, Print-On-Demand, Random House, Rodale, SharedBooks, Simon & Schuster, Sony, television, The Long Tail, verticle, Wikipedia, XML

Keynote Remarks: Publishing in the Digital Age

March 10, 2008 by Mike Shatzkin Leave a Comment

We’re going to start with a view of what digital technology could mean to the overall world of communication over the next decade or two. What the history of the Internet seems to be telling us so far is that we will see a growth in niche organization — what people like to call “community” on the web — and a corresponding decline in horizontal media, which is much more threatening to magazines, newspapers, and broadcast than it is to us in the book business. But it will change us too

Filed Under: Speeches Tagged With: Barnes & Noble, Borders, CBS, eBooks, Facebook, HarperCollins, horizontal, Print-On-Demand, television, The Long Tail, verticle

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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