Every publisher with more than a handful of published titles has a daily challenge to assign the marketing resources available to where they will do the most good. Efforts no longer have to be restricted, as they sensibly were until the most recent past, by what titles have inventory in front of customers on store […]
Digital marketing and coping with Amazon are the two big challenges for publishers as we begin 2017
I am getting ready to attend my first Digital Book World as a “civilian” (having programmed and moderated the first seven), Thinking about DBW entails recognizing how different the book publishing world today is from what I expected three or six years ago. Be that as it may, the big challenges for the industry — […]
News this week that demonstrates how timely Digital Book World programming can be…and a thought about Amazon bookstores
There are some days that the news I see just makes me feel so good about the programming we’re doing for this year’s Digital Book World. One of those days was earlier this week when the news pointed directly to three items on our program. As I wrote in the last post, we have an entire […]