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Introducing a tool to help tackle the critical marketing challenge in digital times: what to work on next

May 23, 2017 by Mike Shatzkin 1 Comment

Every publisher with more than a handful of published titles has a daily challenge to assign the marketing resources available to where they will do the most good. Efforts no longer have to be restricted, as they sensibly were until the most recent past, by what titles have inventory in front of customers on store […]

Filed Under: Authors, General Trade Publishing, Industry Events, Marketing, New Models, Scale, SEO, Supply-Chain, Technology Tagged With: Amazon, Evan Schnittman, OptiQly, Peter McCarthy, Random House, Susan Ruszala

Digital marketing and coping with Amazon are the two big challenges for publishers as we begin 2017

January 3, 2017 by Mike Shatzkin 8 Comments

I am getting ready to attend my first Digital Book World as a “civilian” (having programmed and moderated the first seven), Thinking about DBW entails recognizing how different the book publishing world today is from what I expected three or six years ago. Be that as it may, the big challenges for the industry — […]

Filed Under: Authors, Conferences, Digital Book World, eBooks, General Trade Publishing, Marketing, Publishing History, SEO, Supply-Chain, Technology Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Author Earnings, B&N, Brian Defiore, Codex, Dan Lubart, Data Guy, Ginger Clark, Hugh Howey, iBooks, Ingram, iobyte, John Sargent, Jon Fine, Kindle, Knopf, Kobo, Macmillan, Michael Cader, NetGalley, Nielsen Bookscan, Nook, Peter Hildick-Smith, Peter McCarthy, Porter Anderson, Publishers Weekly, Simon & Schuster, Susan Ruszala, Ted Hill, Wall Street Journal

News this week that demonstrates how timely Digital Book World programming can be…and a thought about Amazon bookstores

February 4, 2016 by Mike Shatzkin 25 Comments

There are some days that the news I see just makes me feel so good about the programming we’re doing for this year’s Digital Book World. One of those days was earlier this week when the news pointed directly to three items on our program. As I wrote in the last post, we have an entire […]

Filed Under: Digital Book World, General Trade Publishing, Industry Events, New Models, rights, Supply-Chain, Technology, Vertical Tagged With: "Put Me in the Story", "This Is Your Cookbook", Abbott Communications, Barnes & Noble, Charlotte Abbott, DeSilva + Phillips, Dominique Raccah, Fred Argir, Harvard Common Press, Ingram Content Group, Joanna Stone Herman, John Ingram, Katherine McCahill, Ken Fund, Marcus Leaver, Mary Ann Naples, NetGalley, Penguin Random House, Quarto, QuartoKnows, Rodale, Sourcebooks, South by Southwest, Susan Ruszala, SXSW, Wall Street Journal

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

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  • When a publisher might not do as good a job as a self-publishing author
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  • “Automated ebook marketing by Open Road; can anybody else do it?”
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  • Google knocked us out for a couple of days, but we’re back!
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  • What the ruling against the PRH-S&S merger means for the publishing business

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