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Lots of Spanish speakers in the United States, but not so much of a book market for Spanish books

April 19, 2018 by Mike Shatzkin Leave a Comment

Somebody somewhere reported last month that the United States is the home country to the second largest number of Spanish-speakers in the world, after Mexico. Since I am speaking in Madrid to Spanish publishers at the end of May, that seemed like something I should learn more about. The US must be a market. The […]

Filed Under: General Trade Publishing, Global, Licensing and Rights, Marketing, rights, Supply-Chain, Unbundling, Uncategorized, Vertical Tagged With: Amazon, American Book Group, Atria, Baker & Taylor, Barnes & Noble, Carlos Ruiz Zafon, Costco, Dan Brown, E L James, Gabriel Garcia Marquez, George R. R. Martin, Hachette, HarperCollins, HarperCollins Espanol, HarperCollins Iberica, Ingram, Isabel Allende, Jenni Rivera, John Grisham, Judith Curr, Junot Diaz, Laura Esquivel, Paulo Coelho, Penguin Random House, PRH Grupo Editorial, ReaderLink, Roberto Bolano, Sandra Cisneros, Simon & Schuster, Spanish Publishers, Stephen King

Temperature check from two US CEOs at Frankfurt 2017

October 18, 2017 by Mike Shatzkin 20 Comments

It is no surprise that the public remarks at Frankfurt by Penguin Random House CEO Markus Dohle and Simon & Schuster CEO Carolyn Reidy contain gems worth pondering. Book publishing has been fortunate to have really smart people leading the biggest companies during our period of digital transition. The apparent collusion over the implementation of […]

Filed Under: General Trade Publishing, Global, Industry Events, Marketing, New Models, Scale, Self-Publishing, SEO, Supply-Chain Tagged With: "Hunger Games", "The Fault in Our Stars", Amazon, Author Earnings, Carolyn Reidy, Data Guy, Harry Potter Twilight, Hugh Howey, John Green, Macmillan, Markus Dohle, Penguin Random House, Simon & Schuster, Tor Books

Conferences are thermometers recording the level of fear about publishing changes

December 7, 2016 by Mike Shatzkin 7 Comments

In the latest sign that the need for information about digital change in publishing has undergone a sea change in the past few years, it was announced today that Nielsen will not stage an independent conference in London this April, but will instead join forces with the London Book Fair to do an event there […]

Filed Under: General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishing History, SEO, Supply-Chain Tagged With: Amazon, Barnes & Noble, David Nussbaum, Denis Bennett, Digital Book World, Diversion Books, EverAfter Romance, F+W Media, Frankfurt Book Fair, Ingenta, Ingram, KIPI, Knowledge Industry Publications, London Book Fair, Michael Cader, Microsoft, NetGalley, Nielsen, O'Reilly Media, Palm, Publishers Lunch, Publishers Weekly, Radius Book Group, Sara Domville, Scott Waxman, Sony, Tim O'Reilly, Tools of Change, VISTA Computer Services

The “Big Change” era in trade book publishing ended about four years ago

July 11, 2016 by Mike Shatzkin 8 Comments

Book publishing is still very much in a time of changing conditions and circumstances. There are a host of unknowables about the next several years that affect the shape of the industry and the strategies of all the players in it. But as publishers, retailers, libraries, and their ecosystem partners prepare for whatever is next, […]

Filed Under: Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Barnes & Noble, Borders, CreateSpace, Edelweiss, Firebrand, Hachette, HarperCollins, iBookstore, iPad, iPhone, Kindle, Kobo, Macintosh, Macmillan, NetGalley, Nook, Palm Pilot, Penguin, Publishers Weekly, Random House, Simon & Schuster, Steve Jobs, US Department of Justice, Voyager Expanded Book

There is very profitable revenue that the organizational structure of big publishers makes it hard for them to get

January 14, 2016 by Mike Shatzkin Leave a Comment

In our Logical Marketing work with partner Peter McCarthy over the past couple of years, helping publishers with the next-phase challenges of digital marketing, we have identified three specific cross-functional opportunities that exist in every publishing house that are especially difficult for the biggest ones to address internally. All three of these can unlock substantial […]

Filed Under: Authors, General Trade Publishing, Global, Marketing, Scale, SEO, Supply-Chain Tagged With: Amazon, Ingram, Logical Marketing, Peter McCarthy

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • The problem with bookstores is the problem for bookstores
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