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Finding your next book, or, the discovery problem

October 15, 2013 by Mike Shatzkin 34 Comments

A big flap has arisen this week — which I believe I would have been equally aware of had I been home in New York rather than in London — because the giant UK books-and-stationery retailer WH Smith has apparently found inappropriate ebooks being recommended through the kids books portions of the Kobo-managed ebook offering […]

Filed Under: eBooks, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Supply-Chain, Technology Tagged With: Amazon, Andrew Rhomberg, Baker & Taylor, Barnes & Noble, Google, Google Play, Ingram, Jellybooks, Joel Turner, Kobo, Russ Grandinetti, WH Smith

No-inventory publishing changes everything for everybody and nobody will escape making adjustments

October 7, 2013 by Mike Shatzkin 27 Comments

A somewhat overwrought article in Wired calling ebooks an “abomination” because they “price people out of reading” provokes thinking about how much the business models for the trade book business are changing. The article’s weakness stems from its focus on the pricing decisions publishers are making in selling print and ebooks to libraries when those […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Print-On-Demand, Scale, Self-Publishing, Supply-Chain, Unbundling, Vertical Tagged With: HarperCollins, Hugh Howey, John Locke, Osprey, Publishers Launch Marketing Conference, Random House, Simon & Schuster, Tesco

Future systems needs for publishers to manage marketing becoming clear

September 15, 2013 by Mike Shatzkin 11 Comments

From talking to people about insights gained about digital marketing from Pete McCarthy and learning new things both by having the conversations and then ruminating about them. it has recently become obvious that as people learn Pete’s lessons, they’re going to encounter a new problem they don’t have a solution for. This must already be […]

Filed Under: General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Supply-Chain, Technology Tagged With: Peter McCarthy

Marketing will replace editorial as the driving force behind publishing houses

September 4, 2013 by Mike Shatzkin 37 Comments

One of the things my father, Leonard Shatzkin, taught me when I was first learning about book publishing a half-century ago was that “all publishing houses are started with an editorial inspiration”. What he meant by that is that what motivated somebody to start a book publisher was an idea about what to publish. That […]

Filed Under: Digital Book World, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Publishing History, Supply-Chain, Technology Tagged With: Bennett Cerf, Doubleday, Facebook, Google, Hilsinger-Mendelson, Iris Blasi, Leonard Shatzkin, Modern Library, Parragon Books, Peter McCarthy, Philip Turner, Pinterest, Random House, Sir Allen Lane, Sterling, Twitter

Losing bookstores is a much bigger problem for publishers than it is for readers

August 14, 2013 by Mike Shatzkin 96 Comments

Start with this. You’re kidding yourself if you’re a book publisher who believes the digital revolution has slowed down, that independent bookstores will thrive in the new environment, that ebooks — if not a fad — have reached their growth limits, and that something resembling the book business we’ve known for the past 100 years […]

Filed Under: eBooks, General Trade Publishing, Marketing, Self-Publishing, Supply-Chain, Vertical Tagged With: "The Hunger Games", "The Shallows", Bowker, Brentano's, Hachette UK, Joe Esposito, Kindle, Nathan Bransford, Nicholas Carr, Nook, PW

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s
  • “The Family Business” is Ingram: the global infrastructure for the book industry
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Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s

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Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram

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