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Losing bookstores is a much bigger problem for publishers than it is for readers

August 14, 2013 by Mike Shatzkin 96 Comments

Start with this. You’re kidding yourself if you’re a book publisher who believes the digital revolution has slowed down, that independent bookstores will thrive in the new environment, that ebooks — if not a fad — have reached their growth limits, and that something resembling the book business we’ve known for the past 100 years […]

Filed Under: eBooks, General Trade Publishing, Marketing, Self-Publishing, Supply-Chain, Vertical Tagged With: "The Hunger Games", "The Shallows", Bowker, Brentano's, Hachette UK, Joe Esposito, Kindle, Nathan Bransford, Nicholas Carr, Nook, PW

7 starter principles for digital book marketing learned from Peter McCarthy

August 12, 2013 by Mike Shatzkin 16 Comments

Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective marketing at scale. In this day and age, that means digital marketing, which also has the characteristic of being “data-driven” marketing. And not only is […]

Filed Under: Atomization, Authors, Conferences, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Scale, Supply-Chain, Unbundling, Vertical Tagged With: Amazon, Angela Tribelli, behavior, Biztegra, BN .com, Brad Thomas Parsons, demographics, Erica Curtis, Facebook, GoodReads, Hachette, HarperCollins, Houghton Mifflin Harcourt, Jeff Dodes, LinkedIn, Matt Litts, Matt Schwartz, Miriam Parker, Murray Izenwasser, New York Review, Open Road, Penguin, Penny Sansevieri, Peter McCarthy, psychographics, Rachel Chou, Random House, Running Press, Smithsonian, Sourcebooks, St. Martin's Press, Susie Sizoler, The Reader's Catalog, Twitter

Capturing and distributing video might be getting cheaper than capturing and distributing words

July 17, 2013 by Mike Shatzkin 8 Comments

There has always been a hierarchy of media built around how easy or cheap it was to deliver one versus another. The most simplistic expression of this has always been that words are cheap and moving images are expensive. A writer could create the intellectual core of a book on her own with paper and […]

Filed Under: Atomization, Authors, Conferences, Marketing, New Models Tagged With: Seth Godin, Susan Danziger, Ziggeo

Taking book marketing where the book readers are likely to be

July 8, 2013 by Mike Shatzkin 3 Comments

Digital marketers who want to sell books are increasingly turning to the virtual places where readers cluster. This includes marketing through the major social networks (Facebook, Twitter, Pinterest, etc.), using the data mining tools available to target within those networks, as well as marketing in niches and online communities of readers (in some cases publishers are […]

Filed Under: Authors, Community, eBooks, General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishers Launch Conferences Tagged With: Abagail Gibbs, Amanda Hocking, Amazon, B&N, Beth Reeks, Book Country, Brittany Geragotelis, Facebook, GoodReads, Macmillan, Margaret Atwood, Nikki Kelly, Penguin, Pinterest, PW, Random House, Scholastic, Scribd, Twitter, Wattpad

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Remembering Jim Haynes, the man with more friends than anybody else
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  • What is causing the uptick in independent bookstores?

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