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The best ways to use Lightning are not widely employed yet 20 years in

November 28, 2018 by Mike Shatzkin Leave a Comment

The 20th anniversary of Lightning Source, the digital service provided by Ingram that supplies both printed-on-demand books and ebook file distribution services for publishers, was recently noted in a tribute piece in Publishers Weekly. The growth of the file repository at Lightning was reported to have reached 15 million titles. Those represent books that might […]

Filed Under: General Trade Publishing, Marketing, New Models, Print-On-Demand, Supply-Chain Tagged With: "Just in case" inventory, "Just in time" inventory, ARCs, Ingram Content Companies, Lightning Print, Lightning Source, Steve Zacharius

Imprint consolidation at big houses is a sign of changed times

October 25, 2018 by Mike Shatzkin Leave a Comment

I had reason to learn recently that Ingram has 16 million individual titles loaded in their Lightning Source database ready to be delivered as a bound book to you within 24 hours, if not sooner. So every book coming into the world today is competing against 16 million other books that you might buy. That […]

Filed Under: General Trade Publishing, Marketing, New Models, Scale, Supply-Chain, Vertical Tagged With: "Little Random", Amazon, Atria, Cato Institute, CreateSpace, Crown, Gallery, Ingram Spark, Kindle, Lightning Source, Macmillan, Random House, Simon & Schuster, St. Martin's Press, Tom McCormack, Touchstone

Medium publishes a book and gets some big PR

October 8, 2018 by Mike Shatzkin Leave a Comment

The New York Times carried a story on the front page of its Friday Business section about a book. This book is a novel entitled (appropriately for this piece) “The Big Disruption” by Jessica Powell. Of course, it is about Silicon Valley, which explains its positioning and why Times columist Farhad Manjoo was interested enough […]

Filed Under: eBooks, General Trade Publishing, Licensing and Rights, Marketing, rights, Self-Publishing, Supply-Chain, Technology Tagged With: "The Big Disruption", Amazon, Apple, Barnes & Noble, CreateSpace, Farhad Manjoo, Google, Ingram, IngramSpark, Jessica Powell, Kindle, Kobo, Medium, New York Times

Lots of Spanish speakers in the United States, but not so much of a book market for Spanish books

April 19, 2018 by Mike Shatzkin Leave a Comment

Somebody somewhere reported last month that the United States is the home country to the second largest number of Spanish-speakers in the world, after Mexico. Since I am speaking in Madrid to Spanish publishers at the end of May, that seemed like something I should learn more about. The US must be a market. The […]

Filed Under: General Trade Publishing, Global, Licensing and Rights, Marketing, rights, Supply-Chain, Unbundling, Uncategorized, Vertical Tagged With: Amazon, American Book Group, Atria, Baker & Taylor, Barnes & Noble, Carlos Ruiz Zafon, Costco, Dan Brown, E L James, Gabriel Garcia Marquez, George R. R. Martin, Hachette, HarperCollins, HarperCollins Espanol, HarperCollins Iberica, Ingram, Isabel Allende, Jenni Rivera, John Grisham, Judith Curr, Junot Diaz, Laura Esquivel, Paulo Coelho, Penguin Random House, PRH Grupo Editorial, ReaderLink, Roberto Bolano, Sandra Cisneros, Simon & Schuster, Spanish Publishers, Stephen King

A changing book business: it all seems to be flowing downhill to Amazon

January 22, 2018 by Mike Shatzkin 8 Comments

Amazon’s introduction of the Kindle in 2007 was followed rapidly by other ebook systems — Kobo, Google, B&N’s Nook, and Apple’s iBook — and widely-available print-on-demand capabilities for printed books offered by Ingram (Lightning Print was already a decade old) and Amazon’s CreateSpace. Amazon had long exploited price as a weapon in the marketplace, discounting […]

Filed Under: General Trade Publishing, Marketing, Supply-Chain Tagged With: Amazon, Amazon Publishing, Apple, B&N, BookScan, Bookstat.com, Borders, CreateSpace, Data Guy, Google, Hugh Howey, iBook, Ingram, Kindle, Kobo, Lightning Print, Nook, Penguin, PubTrack, Random House

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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