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My personal list of what should be top-of-mind for publishers around digital change today

May 20, 2015 by Mike Shatzkin 12 Comments

What are the most important digital change issues publishers face? To prepare for DBW 2016, we need to decide what publishers need to be thinking about and learning about next March, when the seventh annual DBW will take place. It would be extremely limiting for that selection to be based on my thoughts and opinions […]

Filed Under: Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, SEO, Supply-Chain Tagged With: Amazon, Big Five, Dan Lubart, DBW 2016, Digital Book World, Google, Hachette, HarperCollins, Ingram, Iobyte Solutions, Penguin Random House, Tor.com, Vearsa

The utility of examining the text of a book to find search terms for SEO

May 6, 2015 by Mike Shatzkin 7 Comments

The first two things to understand about optimizing book copy for SEO that I’ve learned from Logical Marketing partner Pete McCarthy are: 1. Copy always used to be written based on “knowledge of the book”. It should now be written based on “research into the audiences”. 2. Copy from publishers was almost always B2B, intended […]

Filed Under: General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: "The Mayo Clinic Diet", "To Kill A Mockingbird", Amazon, Google, Harper Lee, Jim Bryant, John Grisham, Library Thing, Logical Marketing, Pete McCarthy, Publishing Perspectives, Trajectory

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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  • Running a big publishing house is not as much fun as it used to be
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  • When a publisher might not do as good a job as a self-publishing author

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