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No post here today, but one on BookMachine

July 29, 2015 by Mike Shatzkin Leave a Comment

I’m trying something new today, having posted about the basics of an online strategy for authors over at BookMachine. As usual, I focus at the end on how publishers could be abetting such a strategy. I’m not the guy to write a manual for the self-published (although I think there are some helpful ideas in the post […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: BookMachine

Another wake-up call from Amazon as they serve author interests better than publishers have

July 23, 2015 by Mike Shatzkin 51 Comments

The Authors Guild and its allies have recently appealed to the Department of Justice to investigate Amazon’s possible monopoly control of the book business. It is hard to quarrel with the fact that Amazon delivers more of the publishing output to consumers than any single account ever has and that they are, inevitably, changing the […]

Filed Under: Authors, Direct response, General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: Amazon, Authors Guild, DRM, GoodReads, Google, Holtzbrinck, Kindle, Macmillan, Random House, Seth Godin

A 10-point strategy for mini-vertical creation

July 14, 2015 by Mike Shatzkin 2 Comments

The last post here, where I suggested that publishers should reconsider how they handle first serials, begs a number of follow-up questions. Two people commenting on the post raised the concern that HarperCollins wouldn’t have been able to handle the traffic the “Go Set A Watchman” excerpt would generate. My IT advisors say that is […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, SEO, Supply-Chain, Technology, Vertical Tagged With: "Go Set A Watchman", Amazon, Content Marketing Institute, HarperCollins, News Corp, Penguin Random House, Peter McCarthy, Rodale, Simon & Schuster, TipsonHealthyLiving.com, TipsonLifeandLove.com, Tor

Market research used to be a silly idea for publishers but it is not anymore

June 2, 2015 by Mike Shatzkin 6 Comments

When my father, Leonard Shatzkin, was appointed Director of Research at Doubleday in the 1950s, it was a deliberate attempt to give him license to use analytical techniques to affect how business was done across the company. He had started out heading up manufacturing, with a real focus on streamlining the number of trim sizes […]

Filed Under: Direct response, eBooks, Global, Licensing and Rights, Marketing, New Models, rights, Scale, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Anchor Books, Andrew Weber, Dolphin Books, Doubleday, Jason Epstein, Leonard Shatzkin, Logical Marketing, Pete McCarthy, Pinterest, Random House, YouTube

Considering the very wide range of digital change topics that should be candidates for discussion at DBW 2016

May 26, 2015 by Mike Shatzkin 17 Comments

The challenge for the book business for the past decade has been rapid and less-than-predictable changes in the ecosystem because of digital. There are two underlying shifts that fundamentally alter the ecosystem: people substituting ebook consumption for print book consumption and people substituting online purchase of printed books for buying them in stores. These two […]

Filed Under: Authors, Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, libraries, Licensing and Rights, Marketing, New Models, Publishers Launch Conferences, rights, Scale, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Apple, Barnes & Noble, Borders, Conference Council, Digital Book World, Jess Johns, Lorraine Shanley, Publishers Launch Kids, TTS

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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