Here’s a modest proposal about how marketers at big publishers should be organized. By audience segment, or, to use my own favored terminology, by vertical. Marketing demands it and entirely new business opportunities — beyond publishing — can arise from it. A publisher — even the most general publisher — should figure out which audiences […]
Things to think about as the digital book revolution gains global steam
The switchover from reading print to reading on screens, with the companion effect that increasingly the purchase of books is done online rather than in stores, is far advanced in the English-speaking world and especially so in the United States. In the past 12 months, the UK has begun to resemble the US market in […]
One takeaway from Digital Book World that is not to be missed
I think just about everybody has fun at Digital Book World, but it is hard to have more fun there than I do. It’s damn near a year of work coming together over a couple of days with dozens of smart speakers making me personally look good for putting them on the program. So they […]