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Rethinking book marketing and its organization in the big houses

December 17, 2012 by Jess 31 Comments

Here’s a modest proposal about how marketers at big publishers should be organized. By audience segment, or, to use my own favored terminology, by vertical. Marketing demands it and entirely new business opportunities — beyond publishing — can arise from it. A publisher — even the most general publisher — should figure out which audiences […]

Filed Under: General Trade Publishing, New Models, Supply-Chain, Vertical Tagged With: Allromanceebooks.com, Avon, Hay House, Jane Friedman, McCarthy-Digital, Open Road, Perseus, Pete McCarthy, Random House, Rick Joyce, Tor

Things to think about as the digital book revolution gains global steam

August 27, 2012 by Mike Shatzkin 35 Comments

The switchover from reading print to reading on screens, with the companion effect that increasingly the purchase of books is done online rather than in stores, is far advanced in the English-speaking world and especially so in the United States. In the past 12 months, the UK has begun to resemble the US market in […]

Filed Under: Digital Book World, eBooks, General Trade Publishing, Global, New Models, Publishers Launch Conferences, Supply-Chain, Vertical Tagged With: Allromanceebooks.com, Amazon.com, Apple, Barnes & Noble, Borders, Google, iPad, Kindle, Kobo, Lubbe, Michael Tamblyn, Microsoft, Nexus 7, Nook, Open Road, RCS Libri

One takeaway from Digital Book World that is not to be missed

January 30, 2012 by Mike Shatzkin 35 Comments

I think just about everybody has fun at Digital Book World, but it is hard to have more fun there than I do. It’s damn near a year of work coming together over a couple of days with dozens of smart speakers making me personally look good for putting them on the program. So they […]

Filed Under: Digital Book World, eBooks, General Trade Publishing, New Models, Supply-Chain Tagged With: All Romance, Allromanceebooks.com, aNobii, BISAC, Bloomberg Business Week, Carina, DRM, Hachette, Harlequin, HarperCollins, Jeff Stone, Kindle, Kobo, Larry Kirshbaum, Matteo Berlucchi, Michael Cader, Nook, Penguin, Random House, Time Warner Book Group

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

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