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7 starter principles for digital book marketing learned from Peter McCarthy

August 12, 2013 by Mike Shatzkin 16 Comments

Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective marketing at scale. In this day and age, that means digital marketing, which also has the characteristic of being “data-driven” marketing. And not only is […]

Filed Under: Atomization, Authors, Conferences, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Scale, Supply-Chain, Unbundling, Vertical Tagged With: Amazon, Angela Tribelli, behavior, Biztegra, BN .com, Brad Thomas Parsons, demographics, Erica Curtis, Facebook, GoodReads, Hachette, HarperCollins, Houghton Mifflin Harcourt, Jeff Dodes, LinkedIn, Matt Litts, Matt Schwartz, Miriam Parker, Murray Izenwasser, New York Review, Open Road, Penguin, Penny Sansevieri, Peter McCarthy, psychographics, Rachel Chou, Random House, Running Press, Smithsonian, Sourcebooks, St. Martin's Press, Susie Sizoler, The Reader's Catalog, Twitter

Taking book marketing where the book readers are likely to be

July 8, 2013 by Mike Shatzkin 3 Comments

Digital marketers who want to sell books are increasingly turning to the virtual places where readers cluster. This includes marketing through the major social networks (Facebook, Twitter, Pinterest, etc.), using the data mining tools available to target within those networks, as well as marketing in niches and online communities of readers (in some cases publishers are […]

Filed Under: Authors, Community, eBooks, General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishers Launch Conferences Tagged With: Abagail Gibbs, Amanda Hocking, Amazon, B&N, Beth Reeks, Book Country, Brittany Geragotelis, Facebook, GoodReads, Macmillan, Margaret Atwood, Nikki Kelly, Penguin, Pinterest, PW, Random House, Scholastic, Scribd, Twitter, Wattpad

How much time and effort should established publishers be spending on startups?

March 7, 2013 by Jess 10 Comments

We are now in a period replete with startups that want to be the disruption in publishing. We see a lot of them in our office. Part of our business involves helping startups find relevance and contacts within the established publishing community. There are three areas in particular which the startups seem to think the […]

Filed Under: eBooks, General Trade Publishing, New Models, Supply-Chain, Technology, Vertical Tagged With: Amazon, Apple, Baker & Taylor, Blio, Bookish, Cengage, Copia, GoodReads, Google, Ingram, Inkling, Javier Celaya, Joe Regal, Kobo, Macmillan, McGraw-Hill, O'Reilly, Pearson, Penguin Random House, Safari, Zola Books

Seven-and-a-half days of conference programming coming up during 4 days in January

December 13, 2012 by Jess 2 Comments

Blog posts have been scarcer for the past couple of months because I’ve been so engaged with a major responsibility: putting together what amounts to 7-1/2 days of conference programming that will be presented on four days next month in New York City. As most readers of this blog probably know, we’re responsible for the […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, New Models, Politics, Publishers Launch Conferences, Self-Publishing, Supply-Chain, Technology, Vertical Tagged With: "Authors Launch", "Children's Publishing Goes Digital", "Wimpy Kid", "Wool", Abrams, Amazon Kindle, Apex, Apple, Ashleigh Gardner, Barbara Marcus, Barnes & Noble, Ben Evans, Bill Kasdorf, Bill McCoy, Black Dog & Leventhal, Bowker, Brain Hive, Brendan Cahill, Brendan Dineen, Brian Defiore, Brian Napack, Candlewick, Capstone, Carnegie-Mellon, Chantal Restivo-Alessi, Chris Bauerle, Citia, Codex, Creative Conduit, Dan Blank, David Houle, David Nussbaum, David Wilk, Disney, Dystel & Goderich, Enders Analysis, Evan Ratliff, F+W Media, Facebook, Gary Gentel, Gary Price, GoodReads, Google, Green Mountain Digital, Hachette, HarperCollins, Houghton Mifflin Harcourt, Hugh Howey, IDPF, INFODocket, Inkling, Jane Dystel, Jason Allen Ashlock, Jay Mandel, Jennifer Weltz, Joe Mangan, John Donatich, Johns Hopkins University Press, JP Leventhal, Karen Lotz, Kate Stark, Kate Wilson, Kobo, Kristin Nelson, Linda Holliday, Lorraine Shanley, Macmillan, Magic Town, Marcus Leaver, Market Partners, Matt Baldacci, Matt MacInnis, Matt Schwartz, Michael Cader, Michael D. Smith, Michael Jacobs, Microsoft, MJ Rose, Nathan Maharaj, Neal Goff, Nook, Nosy Crow, Open Road, Osprey, Patricia Arancibia, Patricia Payton, Patrick Brown, Pearson, Penguin, Perseus, Pete Harris, Pete McCarthy, Peter Hildick-Smith, Poptropica, Porter Anderson, Quarto, Rachel Chou, Random House, Randy Susan Meyers, Reading Rainbow, Rebecca Smart, Rick Joyce, Robert Oeste, RRKidz, Scholastic, Simon Lipskar, Sourcebooks, Stephanie Bowen, Steve Axelrod, Storia, Swanna McNair, Ted Hill, Teddy Goff, The Atavist, The Naggar Agency, Tina Pohlman, Todd McGarity, William Morris Endeavor, Writer's House, Yale University Press

More thoughts on libraries and ebook lending

November 5, 2012 by Jess 23 Comments

On Thursday of this week, I’ll be at the Charleston Conference appearing in a conversation organized by Anthony Watkinson that includes me and Peter Brantley. Brantley and Watkinson both have extensive backgrounds in the library and academic worlds, which are the milieux of most attendees at this conference. I don’t. I am being brought in […]

Filed Under: Authors, Conferences, eBooks, General Trade Publishing, Licensing and Rights, New Models, Supply-Chain Tagged With: 24 Symbols, Anthony Watkinson, Apple, Bookish, Charleston Conference, GoodReads, Hachette, HarperCollins, iBookstore, Kindle, Kobo, KOLL, Library Journal, Macmillan, Nook, OverDrive, Oyster, Penguin, Peter Brantley, Peter McCarthy, Random House, Recorded Books, Simon & Schuster

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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