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Barnes and Noble results and the latest news from Perseus

September 14, 2015 by Mike Shatzkin 13 Comments

The most recent Barnes & Noble financial results — which appear to have discouraged Wall Street investors — aren’t good news for the book business. They show that the sale of books through their stores is flat at best, as is the shelf space assigned to books. And it would take a particularly optimistic view […]

Filed Under: Authors, General Trade Publishing, Self-Publishing, Supply-Chain Tagged With: Avalon, B&N, Barnes & Noble, Basic Books, Bertelsmann, Big Five, BOL, Books Online, Borders, Hachette, Ingram, Jouve, Kindle, Livraria Cultura, Microsoft Reader, Mobi, Nook, Palm Digital, Perseus, Publishing Dimensions, Running Press, Sergio Herz, Walmart

Four of the big five have new deals with Amazon and only the biggest is still to negotiate one

April 24, 2015 by Mike Shatzkin 5 Comments

A reporter called earlier this week focused on what he figures are the upcoming negotiations over trading terms between Amazon and Penguin Random House. I had observed when Amazon was throwing sharp elbows at Hachette during their contractual dispute that Amazon wouldn’t try similar tactics with PRH. Since then, with HarperCollins and Amazon having announced […]

Filed Under: Direct response, eBooks, General Trade Publishing, Marketing, New Models, Subscriptions, Supply-Chain Tagged With: Abrams, Amazon, B&N Nook, Big Five, Big Six, Bloomsbury, Books-a-Million, Cambridge, Chronicle, DOJ, Egmont, Following Four, Google Play, Hachette, HarperCollins, Harry Potter, iBookstore, Justice Cote, Kindle Unlimited, Kobo, Macmillan, Oxford, Oyster, Penguin Random House, PRH, Quarto, Running Press, Scholastic, Scribd, Simon & Schuster, Tor.com

7 starter principles for digital book marketing learned from Peter McCarthy

August 12, 2013 by Mike Shatzkin 16 Comments

Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective marketing at scale. In this day and age, that means digital marketing, which also has the characteristic of being “data-driven” marketing. And not only is […]

Filed Under: Atomization, Authors, Conferences, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Scale, Supply-Chain, Unbundling, Vertical Tagged With: Amazon, Angela Tribelli, behavior, Biztegra, BN .com, Brad Thomas Parsons, demographics, Erica Curtis, Facebook, GoodReads, Hachette, HarperCollins, Houghton Mifflin Harcourt, Jeff Dodes, LinkedIn, Matt Litts, Matt Schwartz, Miriam Parker, Murray Izenwasser, New York Review, Open Road, Penguin, Penny Sansevieri, Peter McCarthy, psychographics, Rachel Chou, Random House, Running Press, Smithsonian, Sourcebooks, St. Martin's Press, Susie Sizoler, The Reader's Catalog, Twitter

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Amazon has done so many smart things that some of the best ones get forgotten
  • Remembering Jim Haynes, the man with more friends than anybody else
  • Thoughts about what Covid and 2020 mean for book publishing
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  • The end of the general trade publishing concept
  • What James Daunt did and did not say about Barnes & Noble’s future
  • Both the supply chain and book marketing are forever changed by Coronavirus
  • The supply chain for book publishing is being changed by Coronavirus too
  • Two pretty easy ways to add revenue that most publishers are missing
  • What is causing the uptick in independent bookstores?

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