The challenge for the book business for the past decade has been rapid and less-than-predictable changes in the ecosystem because of digital. There are two underlying shifts that fundamentally alter the ecosystem: people substituting ebook consumption for print book consumption and people substituting online purchase of printed books for buying them in stores. These two […]
Advice for an author looking for a literary agent
Until last week, I hadn’t stopped to think about how often I’m advising authors about how to deal with the publishing business. I would imagine this is something that most of us in the industry find ourselves doing very frequently. There are, after all, a lot of aspiring authors in the world and when one’s […]
More thinking about how author and publisher marketing collaboration should change
Because of our Logical Marketing work and our interest in author websites (admittedly just a corner of the author-marketing world, even if we think it is a cornerstone), I did a couple of recent posts, the basic thrust of which was that publishers needed to rethink marketing and the author interaction around it. Now, British […]
Starter thoughts for publishers to develop new author marketing policies
In a prior post, we suggested that the time has come for publishers to have clear policies around what they should require from author web presences for an effective publishing partnership. This is a really complex and multi-faceted challenge for every publisher. The purpose of this post is to discuss that proposition in more detail, […]
No author website rules of the road in publishing contracts is a big fail for the industry
The topic of author websites and what the relationship between publishers and authors around them should be is a big “fail” for the publishing industry at the moment. Nobody seems to have thought this through. Publisher policies are all over the lot, even within houses, and that demonstrates that agents haven’t figured out what policies and […]
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