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Two thoughts: what was one book business may divide by format and backlist may be the neglected marketing opportunity

May 28, 2013 by Mike Shatzkin 17 Comments

It’s a busy week for us this week, with BookExpo America in town. We have our all-day Publishers Launch conference on Wednesday, May 29, and a solid two days of appointments on Thursday and Friday. I have the time today to present two ideas we’ll be touching upon at the conference and that I’ll be […]

Filed Under: eBooks, General Trade Publishing, Publishers Launch Conferences, Vertical Tagged With: Abrams, Aerbook, Dan Lubart, Dorling Kindersley, Iobyte Solutions, Open Road, Quarto, Rodale, Ron Martinez

“Scale” is a theme everybody in publishing needs to be thinking about, so we’ve made it the focus of our next Publishers Launch Conference

May 8, 2013 by Mike Shatzkin 7 Comments

The overarching theme of our upcoming Publishers Launch Conference at BookExpo America on May 29 is “scale”. I thank my PLC partner, Michael Cader, for urging that we label that as a core concern worthy of being the centerpiece for a day’s discussion. (With that nudge, I identified “scale”, along with “verticalization” and “atomization”, as […]

Filed Under: Atomization, Digital Book World, eBooks, General Trade Publishing, Publishers Launch Conferences, Scale Tagged With: Abrams, Adam Silverman, Aerbook, Alison Uncles, Amazon, Andrea Fleck-Nisbet, Apple, Ben Evans, BookExpo America, Brian Defiore, Brian Napack, Carolyn Pittis, Chicago Tribune, Crown Illustrated, Dan Lubart, David Nussbaum, David Wilk, Defiore and Company, Dorling Kindersley, Doug Stambaugh, Enders Analysis, F+W Media, Facebook, Folio Literary Management, Frederator Books, Google, Hachette, HarperCollins, Inkling, Iobyte Solutions, Jeff Abraham, Jennifer Day, John Wiley, Joseph Craven, Ken Michaels, Lauren Shakely, Lindy Humphreys, Lorraine Shanley, Macmillan, Market Partners International, Mary Ann Naples, Michael Cader, Microsoft, Penguin, Pete McCarthy, Peter Balis, Providence Equity Partners, Quarto Group, Random House, Robert Gottlieb, Rodale, Ron Martinez, Scott Hoffman, Simon & Schuster, Steve Kobrin, Tim Greco, Toronto Star/Star Dispatches, Trident Media Group, Wharton Digital Press, Workman

Somebody please tell me the path to survival for the illustrated book business

August 6, 2012 by Jess 26 Comments

My eye was caught at the end of last week by a story in The Bookseller that acknowledged that ebooks just haven’t worked for illustrated books. It appears that the publishers of illustrated books they spoke to for the piece think that situation is temporary. The Managing Director of Thames & Hudson, Jamie Camplin, is […]

Filed Under: eBooks, New Models, Vertical Tagged With: advanceImages, Aerbook Maker, Blio, Bowker, Codex, Dorling Kindersley, F+W Media, fotolibra, iPad, Jamie Camplin, John Duhigg, Kindle Fire, Osprey, Peter Hildick-Smith, Ron Martinez, Thames & Hudson, The Bookseller, Wiley

Do enhanced ebooks create a comeback trail for packagers?

February 20, 2010 by Mike Shatzkin 19 Comments

This post contains a reference to our next conference effort: this year’s Making Information Pay for the Book Industry Study Group. There is a survey associated with this conference about how processes and job descriptions are changing that we really hope everybody employed in a publishing house — particularly those people involved in editorial, production, marketing, […]

Filed Under: Authors, eBooks, Enhanced ebook university, General Trade Publishing, Industry Events, New Models, Publishing, Publishing History Tagged With: Baker & Taylor, BISG, Blio, Brad Inman, Dorling Kindersley, EEBU, Enhanced Editions, Making Information Pay, Mark Twain, Octopus, Paul Hamlyn, Peter Collingridge, Peter Meyers, Quarto, Scrollmotion, Tools of Change, Vook

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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  • Google knocked us out for a couple of days, but we’re back!
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