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Taking book marketing where the book readers are likely to be

July 8, 2013 by Mike Shatzkin 3 Comments

Digital marketers who want to sell books are increasingly turning to the virtual places where readers cluster. This includes marketing through the major social networks (Facebook, Twitter, Pinterest, etc.), using the data mining tools available to target within those networks, as well as marketing in niches and online communities of readers (in some cases publishers are […]

Filed Under: Authors, Community, eBooks, General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishers Launch Conferences Tagged With: Abagail Gibbs, Amanda Hocking, Amazon, B&N, Beth Reeks, Book Country, Brittany Geragotelis, Facebook, GoodReads, Macmillan, Margaret Atwood, Nikki Kelly, Penguin, Pinterest, PW, Random House, Scholastic, Scribd, Twitter, Wattpad

Business models are changing; trial and error will ensue

December 3, 2012 by Jess 29 Comments

The announcement late last week that Random House is starting three digital-first imprints was just the most recent example showing that publishers are exploring new business models. Just days earlier we got news of the partnership between Simon & Schuster and Author Solutions making S&S the third major publisher — preceded by Christian publishing titan Thomas Nelson […]

Filed Under: Authors, Conferences, eBooks, General Trade Publishing, Licensing and Rights, New Models, Publishers Launch Conferences, Self-Publishing, Supply-Chain, Vertical Tagged With: "Fifty Shades of Gray", "The Amazon Economy", Amanda Hocking, Amazon, Authonomy, Author Solutions, Book Country, Carolyn Pittis, Dan Blank, David Wilk, Financial Times, Harlequin, HarperCollins, Ingram, Jane Friedman, Jason Allen Ashlock, Joe Konrath, John Locke, Kate Stark, M.J. Rose, Macmillan, Matt Baldacci, Meryl Moss, Open Road, Pearson, Penguin, Perseus, Porter Anderson, Rachel Chou, Random House, Rick Joyce, Simon & Schuster, Susan Meyers, Thomas Nelson

Full-service publishers are rethinking what they can offer

September 4, 2012 by Mike Shatzkin 34 Comments

At lunch a few months ago, Brian Murray, the CEO of HarperCollins, expressed dissatisfaction with the term “legacy” to describe the publishers who had been successful since before the digital revolution began. For one thing, he felt that sounded too much like “the past”. “We need to come up with a different term,” was his […]

Filed Under: Authors, General Trade Publishing, New Models, Publishers Launch Conferences, Self-Publishing, Supply-Chain Tagged With: Amazon, Anthony Forbes Watson, Author Solutions, Baker & Taylor, Barnes & Noble, Book Country, Brian Murray, Charlie Redmayne, Dominique Raccah, Faber, Farrar Straus & Giroux, Hachette, HarperCollins, Helmut Pesch, Ingram, Ken Michaels, Knopf, Leonard Shatzkin, Lubbe, Macmillan, Marcello Vena, Modern Library, Osprey, Pan Macmillan, Penguin, Perseus, Politico, Pottermore, Publishing in the 21st Century, Random House, RCS Libri, Rebecca Smart, Rick Joyce, Scholastic, Scribners, Simon & Schuster, Sourcebooks, Stephen Page, VISTA

We’re getting SaaS-y, going Hollywood, and starting to plan Digital Book World 2013

May 2, 2012 by Mike Shatzkin 11 Comments

It is hard to believe that we’re starting to plan the fourth annual Digital Book World conference, which will be held January 16-17, 2013 at the Hilton in New York City. But we are. The first DBW was held in 2010. Planning for it began the June before when David Nussbaum and Sara Domville of […]

Filed Under: Authors, Community, Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, New Models, Print-On-Demand, Publishers Launch Conferences, Self-Publishing, Supply-Chain Tagged With: "eBooks for Everyone Else", ABC, AcademicPub, Amazon, aNobii, Book Country, CBS, Copyright Clearance Center, David Houle, David Nussbaum, Digital Book World 2013, F+W Media, Fox, HarperCollins, Hyperion, Macmillan, Matteo Berlucchi, Michael Cader, NBC, O'Reilly, Pottermore, Publishers Launch Conferences, Publishers Launch Hollywood, Publishing in the Cloud, Rightslink, S&S, SaaS, Safari, Sara Domville, Semi-Linear, Sourcebooks, Tor.com

Another lesson from the digital trail: the Italians are shy about speaking in public

February 6, 2012 by Mike Shatzkin 12 Comments

I spoke last Thursday at the 2nd annual IfBookThen conference in Milan staged by the Italian ebook retailer Bookrepublic. On Friday, I teamed up with the UK literary agent David Miller and Penguin US’s Molly Barton, formerly an editor but now the company’s Global Digital Director at a “workshop” session staged by the same organizers. […]

Filed Under: Conferences, eBooks, General Trade Publishing, Global, Industry Events, Supply-Chain Tagged With: Book Country, Bookrepublic, Brazil, David Miller, IfBookThen, Michael Cader, Molly Barton, Penguin

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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