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Introducing a tool to help tackle the critical marketing challenge in digital times: what to work on next

May 23, 2017 by Mike Shatzkin 1 Comment

Every publisher with more than a handful of published titles has a daily challenge to assign the marketing resources available to where they will do the most good. Efforts no longer have to be restricted, as they sensibly were until the most recent past, by what titles have inventory in front of customers on store […]

Filed Under: Authors, General Trade Publishing, Industry Events, Marketing, New Models, Scale, SEO, Supply-Chain, Technology Tagged With: Amazon, Evan Schnittman, OptiQly, Peter McCarthy, Random House, Susan Ruszala

Conferences are thermometers recording the level of fear about publishing changes

December 7, 2016 by Mike Shatzkin 7 Comments

In the latest sign that the need for information about digital change in publishing has undergone a sea change in the past few years, it was announced today that Nielsen will not stage an independent conference in London this April, but will instead join forces with the London Book Fair to do an event there […]

Filed Under: General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishing History, SEO, Supply-Chain Tagged With: Amazon, Barnes & Noble, David Nussbaum, Denis Bennett, Digital Book World, Diversion Books, EverAfter Romance, F+W Media, Frankfurt Book Fair, Ingenta, Ingram, KIPI, Knowledge Industry Publications, London Book Fair, Michael Cader, Microsoft, NetGalley, Nielsen, O'Reilly Media, Palm, Publishers Lunch, Publishers Weekly, Radius Book Group, Sara Domville, Scott Waxman, Sony, Tim O'Reilly, Tools of Change, VISTA Computer Services

The “Big Change” era in trade book publishing ended about four years ago

July 11, 2016 by Mike Shatzkin 8 Comments

Book publishing is still very much in a time of changing conditions and circumstances. There are a host of unknowables about the next several years that affect the shape of the industry and the strategies of all the players in it. But as publishers, retailers, libraries, and their ecosystem partners prepare for whatever is next, […]

Filed Under: Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Barnes & Noble, Borders, CreateSpace, Edelweiss, Firebrand, Hachette, HarperCollins, iBookstore, iPad, iPhone, Kindle, Kobo, Macintosh, Macmillan, NetGalley, Nook, Palm Pilot, Penguin, Publishers Weekly, Random House, Simon & Schuster, Steve Jobs, US Department of Justice, Voyager Expanded Book

Agents who come to Digital Book World will learn a lot they can immediately apply

February 15, 2016 by Mike Shatzkin Leave a Comment

The mission of the Digital Book World conference is industry education around digital change. There is a plethora of programming for this year’s event that will serve that purpose particularly well for literary agents. Of all the people in the industry, it would seem to me that agents would get the fastest and surest “return […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Industry Events, Licensing and Rights, Marketing, New Models, rights, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Apple, Atria, Author Earnings, Barnes & Noble, Boersenverein, Copyright Clearance Center, Data Guy, Diversion Books, Dystel & Goderich, Evan Schnittman, Facebook, Fred Argir, Google, Hugh Howey, Jaime Levine, Jane Dystel, Jane Friedman, Jessica Saenger, Johanna Castillo, Jon Taplin, Jonathan Kanter, Julie Trelstad, Michael Cader, Mostly Marketing Masterclasses, Moz, Publishers Launch Kids, Rand Fishkin, Roy Kaufman, S&S, Scott Galloway, Virginia Heffernan, Writer's House

News this week that demonstrates how timely Digital Book World programming can be…and a thought about Amazon bookstores

February 4, 2016 by Mike Shatzkin 25 Comments

There are some days that the news I see just makes me feel so good about the programming we’re doing for this year’s Digital Book World. One of those days was earlier this week when the news pointed directly to three items on our program. As I wrote in the last post, we have an entire […]

Filed Under: Digital Book World, General Trade Publishing, Industry Events, New Models, rights, Supply-Chain, Technology, Vertical Tagged With: "Put Me in the Story", "This Is Your Cookbook", Abbott Communications, Barnes & Noble, Charlotte Abbott, DeSilva + Phillips, Dominique Raccah, Fred Argir, Harvard Common Press, Ingram Content Group, Joanna Stone Herman, John Ingram, Katherine McCahill, Ken Fund, Marcus Leaver, Mary Ann Naples, NetGalley, Penguin Random House, Quarto, QuartoKnows, Rodale, Sourcebooks, South by Southwest, Susan Ruszala, SXSW, Wall Street Journal

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
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  • When a publisher might not do as good a job as a self-publishing author

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