The Idea Logical Company

  • Blog
  • Speeches
  • Consulting
  • Clients
  • Media
  • About
  • Contact

Seven key insights about VMI for books and why it is becoming a current concern

April 6, 2015 by Mike Shatzkin 2 Comments

Vendor-managed inventory (VMI) is a supply paradigm for retailers by which the distributor makes the individual stocking decisions rather than having them determined by “orders” from an account. The most significant application of it for books was in the mass-market paperback business in its early days, when most of the books went through the magazine […]

Filed Under: General Trade Publishing, New Models, Publishing History, Supply-Chain, Vertical Tagged With: Above the Treeline, Baker & Taylor, Doubleday, Doubleday Merchandising Plan, In Cold Type, Ingram, Leonard Shatzkin, VMI

Better book marketing in the future depends a bit on unlearning the best practices of the past

March 2, 2015 by Mike Shatzkin 15 Comments

[Note to subscribers. We have switched from Feedburner to Mail Chimp for email distribution to our list to improve our service. Please send us a note if you have any problems or think there’s anything we ought to know.] ************************************************************************* A few years ago, publishers invented the position of Chief Digital Officer and many of […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: Amazon, Chief Digital Officer, Chris McVeigh, Doubleday, Fourfiftyone, Hugh Howey, Ingram, Leonard Shatzkin, Logical Marketing, Peter McCarthy, SEO

No, the Big Five are not a cartel and it really ignores reality to label them as one

January 29, 2015 by Mike Shatzkin 150 Comments

One of the best-attended breakout sessions of Digital Book World 2015 was the discussion called “Should Amazon Be Constrained, and Can they Be?” which shared the very last slot on the two day program. That conversation was moderated by veteran New Yorker journalist Ken Auletta, and included Annie Lowrey of New York Magazine, thriller author […]

Filed Under: Authors, Digital Book World, General Trade Publishing, Global, Licensing and Rights, Marketing, Publishing History, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: Amazon, Annie Lowrey, Atria, Barry Eisler, Barry Lynn, Big Five publishers, Bookbub, Brian Murray, HarperCollins, Hugh Howey, Joe Konrath, Judith Curr, Ken Auletta, Logical Marketing, New American Foundation, New York Magazine, New Yorker

Kids book publishers need to massage their data to understand where their books are really going

January 20, 2015 by Mike Shatzkin 4 Comments

The day before Digital Book World (which this year was last Tuesday, January 13th), we organize a conference about publishing for young people called Publishers Launch Kids. Because my involvement with juvie publishing over my half century in the business has been relatively cursory, we are fortunate to have recruited our friend, Lorraine Shanley of […]

Filed Under: Digital Book World, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishers Launch Conferences, Scale, Subscriptions, Supply-Chain, Vertical Tagged With: "Wonder", Big Five, BISAC codes, Lorraine Shanley, Market Partners International, MeeGenius, Nielsen Book, Penguin Random House, Publishers Launch Kids, Smarty Pal, Speakaboos

Headliners galore will address Digital Book World 2015

December 18, 2014 by Mike Shatzkin 7 Comments

Half of Digital Book World is delivered to the entire audience from the Main Stage. The speakers for 2015 comprise the most illustrious group we have ever had. The headine is definitely that we have managed to corral both Amazon and Apple speakers for our main stage — a feat we don’t believe any other […]

Filed Under: Authors, Digital Book World, eBooks, General Trade Publishing, Global, Marketing, New Models, Publishers Launch Conferences, Scale, Self-Publishing, Supply-Chain, Technology, Vertical Tagged With: "Googled: The End of the World as We Know It", "Put Me in the Story", "The Innovators", Alloy, Amazon, Amplify, Apple, Atria, Bit.ly, Brian Murray, Content Marketing Institute, David Nussbaum, Google, Harlequin, HarperCollins, Hilary Mason, Houghton Mifflin Harcourt, I See Me, iBookstore, James Robinson, Joe Pulizzi, Jonathan Nowell, Judith Curr, Keith Moerer, Ken Auletta, Kickstarter, Launch Kids, Linda Zecher, Lorraine Shanley, Market Partners International, Matthew Greenfield, Michael Cader, Nielsen Book, Paper Lantern Lit, Rethink Education, Rick Chapman, Russ Grandinetti, S&S, Seth Godin, Sourcebooks, Speakaboos, The New York Times, The New Yorker, Thomas Nelson, Walter Isaacson, Wattpad

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 24
  • Next Page »

Search

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

Interview with Mike Shatzkin

Book Cover: The Book Business: What Everyone Needs to Know

The Book Business: What Everyone Needs to Know

Sign Up

Get The Shatzkin Files posts by email.

Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

Pages

  • Blog
  • Consulting
  • In the Media
  • Clients
  • About Us

Follow Mike

  • Facebook
  • LinkedIn
  • Twitter

Search

Copyright © 2023 · eleven40 Pro Theme on Genesis Framework · WordPress · Log in