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When it comes to supporting authors in marketing efforts, no publisher has it right yet

March 24, 2016 by Mike Shatzkin 12 Comments

It is my firm conviction that the biggest shortcoming of traditional publishers these days is their failure to help authors help themselves with digital marketing. In my opening remarks at Digital Book World earlier this month, I said this: At the very least, every house should do a “digital audit” for every author they sign […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, SEO Tagged With: Big Five, Digital Book World, Diversion Books, Google, Ingram, Ingram Spark, Pub Launch Kids, Radius

If Amazon pricing of ebooks is the problem, is agency actually the right solution?

February 26, 2016 by Mike Shatzkin 17 Comments

In the past week, I’ve had conversations with leading executives at two of Amazon’s competitors in the ebook space. They had strikingly different takes on whether the agency pricing regime, which is now in place by contract with all five of the biggest trade publishers, helps keep competitive balance in the ebook marketplace or prevents […]

Filed Under: eBooks, General Trade Publishing, New Models, Supply-Chain Tagged With: Amazon, Apple, Barnes & Noble, Big Five, Borders, Google, iBookstore, Kindle, Kindle Unlimited, Kobo, Nook, Oyster, Penguin Random House, Scribd

What Oyster going down demonstrates is not mostly about the viability of ebook subscriptions

September 23, 2015 by Mike Shatzkin 28 Comments

The news that the general ebook subscription offering Oyster is throwing in the towel was not really a surprise. The business model they were forced to adopt for the biggest publishers — paying full price for each use of a book with a threshold trigger at considerably less than a complete read while, at the […]

Filed Under: Atomization, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, rights, Scale, Self-Publishing, Subscriptions, Supply-Chain, Vertical Tagged With: 24Symbols, Amazon, Android, Apple, Barnes & Noble, Big Five, Borders, Carolyn Reidy, Entitle, Google, Hachette Book Group, HarperCollins, Ingram, Ingram Internet Support Services, iOS, Kindle Unlimited, Kobo, KU, Macmillan, New York Times, Oyster, Penguin Random House, Rakuten, Russell Grandinetti, Safari, Scribd, Simon & Schuster

Barnes and Noble results and the latest news from Perseus

September 14, 2015 by Mike Shatzkin 13 Comments

The most recent Barnes & Noble financial results — which appear to have discouraged Wall Street investors — aren’t good news for the book business. They show that the sale of books through their stores is flat at best, as is the shelf space assigned to books. And it would take a particularly optimistic view […]

Filed Under: Authors, General Trade Publishing, Self-Publishing, Supply-Chain Tagged With: Avalon, B&N, Barnes & Noble, Basic Books, Bertelsmann, Big Five, BOL, Books Online, Borders, Hachette, Ingram, Jouve, Kindle, Livraria Cultura, Microsoft Reader, Mobi, Nook, Palm Digital, Perseus, Publishing Dimensions, Running Press, Sergio Herz, Walmart

The publishing world is changing, but there is one big dog that has not yet barked

August 5, 2015 by Mike Shatzkin 112 Comments

Recent data seem to show that, for the publishers, the growth in the retail ebook market has slowed down or stopped (at least for the moment), while Amazon’s ebook sales apparently continue to grow. The share of the market controlled by the publishing establishment — the Big Five publishers and others — is starting to be […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Self-Publishing, Subscriptions, Supply-Chain Tagged With: "Go Set A Watchman", "To Kill A Mockingbird", Amazon, Apple, Big Five, Donnelley, Google, Hachette, HarperCollins, Hugh Howey, Ingram, Kindle Unlimited, Kobo, KU, Michael Cader, Nook, Oyster, Perseus, PRH, Scribd, United Artists

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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  • “Automated ebook marketing by Open Road; can anybody else do it?”

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