Mike’s speech to a packed house at Hachette, as part of a lunchtime lecture series known as The Publishing Point. Delivering what proved to be a thought-provoking and farsighted view of the future of the book industry, Mike had some clear advice for those planning a long career in publishing: the companies that will succeed will be those that focus on building compelling content for well-defined “vertical communities.”
The big guys don’t see the fundamental problem
The rapid series of developments in the digital book space and my rising profile mean that I seem to be in an interview with a journalist just about every day. As I was yesterday. The focus of yesterday’s conversation was the Baker & Taylor“Blio” platform that I wrote about last week. How widespread did I […]
Baker & Taylor has the next big thing in ebooks. Really!
We’re about to see the Next Big Thing in ebooks next month and it’s coming from Baker & Taylor. Baker & Taylor? For the past ten years, Baker & Taylor in relation to Ingram has looked remarkably similar to Borders in relation to Barnes & Noble. Ingram and B&N are family-owned companies (although B&N has […]
Is the ebook and POD combo a viable publishing strategy yet?
There’s a new publishing model afoot, which is to lead with the ebook and just print what you need. That might be POD, and it might be press runs, if you can sell out whole press runs. If the ebook becomes a substantial chunk of sales and if ebooks maintain their prices, this looks like […]
A Little Ado About Something
The transition from print to digital is going to be a continual lesson in branding for publishers and in merchandising for retailers. I got a dose of that trying to make use of modern technology to deal with an old common problem last week. I knew two or three weeks before that I was going […]
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