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In an indie-dominant world, what happens to the high-cost non-fiction?

April 6, 2016 by Mike Shatzkin 78 Comments

I first learned and wrote about Hugh Howey about four years ago. At the time, he was one of the first real breakthrough successes as an indie author, making tens of thousands of dollars a month exclusively through Amazon for his self-published futurist novel, “Wool”. As soon as I could track him down, I invited […]

Filed Under: Authors, Digital Book World, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, rights, Self-Publishing Tagged With: "Dark Money", "Wool", Amazon, AuthorEarnings, Barry Eisler, Borders, Daniel Berkowitz, Data Guy, Doubleday, Hugh Howey, Jane Mayer, Kindle, Kindle Unlimited, Kristin Nelson, Penguin Random House, Simon & Schuster

Book publishing lives in an environment shaped by larger forces and always has

January 10, 2016 by Mike Shatzkin 15 Comments

(Note to my readers. This longer-than-usual post is really two. The first half is a recital of what I believe is very relevant history. The second half is about how things are now. Although I am personally fascinated by the historical context, if you get bored with the history, the bolded text below marks the […]

Filed Under: Digital Book World, General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishing History, SEO, Supply-Chain, Technology Tagged With: "Four Horsemen", Aer.io, Amazon, Andrew Carnegie, AOL, Apple, B. Dalton, Baker & Taylor, Barnes & Noble, Bing, Borders, Copyright Clearance Center, David Young, Facebook, Fred Argir, Google, Google Plus, Hachette UK, Hachette US, Jeff Bezos, John Ingram, Jon Taplin, Jonathan Kanter, Microsoft, Moz, Putnam, Rand Fishkin, Roy Kaufman, Scott Galloway, Simon & Schuster, Virginia Heffernan, Waldenbooks, Yahoo

Can crowd-sourced retailing give Amazon a run for its money?

December 16, 2015 by Mike Shatzkin 35 Comments

Although it has always seemed sensible for publishers to sell their books (and then ebooks) directly to end users, it has never looked to me like that could be a very big business. In the online environment, your favorite “store” — the one you’re loyal to and perhaps even have an investment in patronizing (which […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain, Technology Tagged With: Aer.io, Aerbook, Amazon, American West, Barnes & Noble, Bertelsmann, BN .com, Bookish, Books Online, Borders, Google, Hachette, Hummingbird, I2S2, Ingram, Kindle, Kobo, Nook, Penguin, Random House, Ron Martinez, Simon & Schuster, The Book Depository, Zola Books

Ebooks change the game for both backlist and export

October 6, 2015 by Mike Shatzkin 12 Comments

There are two aspects of the business that ebooks should really change. One is that ebooks can really enable increases in sales of the backlist. The other is that ebooks will really enable sales outside the publisher’s home territory. The second piece of this hardly even requires much effort. At a conference called Camp Coresource hosted by […]

Filed Under: Digital Book World, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, Scale, SEO, Supply-Chain Tagged With: Amazon, Author Earnings, BISG, Book Industy Study Group, Camp Coresource, Carolyn Reidy, Data Guy, Digital Book World, Diversion Books, EverAfter Romance, Ingram, Mary Cummings, Open Road, Simon & Schuster

What Oyster going down demonstrates is not mostly about the viability of ebook subscriptions

September 23, 2015 by Mike Shatzkin 28 Comments

The news that the general ebook subscription offering Oyster is throwing in the towel was not really a surprise. The business model they were forced to adopt for the biggest publishers — paying full price for each use of a book with a threshold trigger at considerably less than a complete read while, at the […]

Filed Under: Atomization, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, rights, Scale, Self-Publishing, Subscriptions, Supply-Chain, Vertical Tagged With: 24Symbols, Amazon, Android, Apple, Barnes & Noble, Big Five, Borders, Carolyn Reidy, Entitle, Google, Hachette Book Group, HarperCollins, Ingram, Ingram Internet Support Services, iOS, Kindle Unlimited, Kobo, KU, Macmillan, New York Times, Oyster, Penguin Random House, Rakuten, Russell Grandinetti, Safari, Scribd, Simon & Schuster

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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