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The Audience Information Sheet is more useful than the Title Information Sheet for marketers (and for publicity and sales too)

August 31, 2015 by Mike Shatzkin 2 Comments

The core principles and workflows around marketing books really require change in the digital age, and perhaps more radical change than many people thought. The time-honored process was to somehow communicate knowledge of what was inside a book to book reviewers and bookstore buyers so they could decide whether it was suitable for their audience […]

Filed Under: General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: Audience Information Sheet, B2B, B2C, Google, Jess Johns, Logical Marketing, Peter McCarthy, Title Information Sheet

Stay Ahead of the Shift: What Publishers Can Do to Flourish in a Community-Centric Web World

May 29, 2009 by Mike Shatzkin 35 Comments

Speech given at BEA 2009. Focusing on the changes that will take place in publishing in the next 20 years. With a look back to the last 20 years, we are able to look forward and predict not only how publishing will be in the future, but also how information will be shared.

Filed Under: Speeches Tagged With: Amazon, B2B, B2C, Bantam, Barnes & Noble, BEA, BISAC code, blog, Bloomsbury, Borders, CD, cloud, craigslist, Crown, DRM, eBooks, epub, Facebook, Google, Hachette, HarperCollins, horizontal, iPhone, iPod, Lulu, McGraw-Hill, metrics, Nelson, Ning, O-Reilly, Penguin, Print-On-Demand, Random House, Scribd, Simon & Schuster, Taylor & Francis, television, The Safari Bookshelf, Tools of Change, Twitter, verticle, Wikipedia, Wiley

The Digital State of Play in the US

April 16, 2008 by Mike Shatzkin Leave a Comment

…in the 21st century, the net is flipping this on us. The net tends to self-organize us by subject niche, so the eyeballs and human bandwidth are linked to the niches, which are vertical, not horizontal. And because web interaction is about file exchanges, format specificity is meaningless. The file can hold text, art or photographs or other graphics, animation, moving images, sound, games, or code that helps us combine, sort, or tag things

Filed Under: Speeches Tagged With: Amazon, Apple, Audible, B2B, B2C, Barnes & Noble, Bookreads, BookSurge, Borders, CBS, Content Reserve, DAD, eBooks, Facebook, Hachette, Harlequin, horizontal, Ingram, International Digital Publishing Forum, iTunes, Kindle, libraries, LibraryThing, LibreDigital, Lightning, Market Publishers, Microsoft, Mobi, MySpace, Open Social, OpenSocial, Paml, Penguin, Print-On-Demand, Quamut, Random House, SharedBook, Shelfari, Simon & Schuster, Sony, SparkNotes, verticle, XML

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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