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End of General Trade Publishing Houses (Completely Retold)

January 22, 2008 by Mike Shatzkin 1 Comment

I am not predicting that everybody will read on screens. You probably know that I’m a fan of the Kindle and perhaps you know that I’ve been an avid ebook reader on a Palm for almost 10 years. But I’ve learned that other people’s attachment to paper is greater than mine. And anyway, it would be a good thing for general trade publishers if there were more screen takeup; it would mean keeping the readers for their content and not necessarily any loss in margin

Filed Under: Speeches Tagged With: Abrams, Amazon, B2B, BEA, blog, Bowker, CBS, Facebook, Google, HarperCollins, horizontal, iPod, Kindle, LibraryThing, Market Partners, McGraw-Hill, MySpace, Neilson, New York Times, O'Reilly Media, Palm, Powell, Print-On-Demand, Publishers Marketplace, Publishers Weekly, Random House, RSS, SharedBook, Shelfari, Sony, Sourcebooks, television, Twitter, verticle, Wikipedia, Wiley, Workman, XML, YouTube

15 Trends To Watch In 2008

January 7, 2008 by Mike Shatzkin Leave a Comment

Industry guru Mike Shatzkin foresees big gains in e-book sales, consolidation among literary agencies, a jump in customized book sales and much more…. You won’t catch me climbing out onto any billion-dollar limbs as I offer my forecast for book publishing in 2008, but some of the changes I envision do call for fundamental changes in how the business operates. There is an overarching theme to the changes already taking place. Consumer media in the 20th century tended to be horizontal and format-specific. The New York Times and Random House define “horizontal”: they publish across all interests and markets. The Internet will drive 21st-century publishing enterprises to be more like what professional publishing has always been: highly vertical and format-agnostic.

Filed Under: Speeches Tagged With: agents, Amazon, Apple, Barnes & Noble, Borders, brick-and-mortar, direct-to-consumer, eBooks, ereaders, experimentation, Ingram, iPhone, iPod, Kindle, libraries, merchandising, OverDrive, Palm, Print-On-Demand, publicity, sales, Self-Publishing, SharedBook, Sony, Supply-Chain, tagging, Vertical, web presence, XML

Publishing and Digital Change: The Implications for the Book Business in Australia

July 17, 2007 by Mike Shatzkin Leave a Comment

…even though we’ve seen our business get tougher in many ways, some of the predictions made at the turn of the century for big changes in this decade, such as disruptive ebook takeup, just haven’t come true. The book business has, arguably, been less affected than any of the other major media by digital change. Or maybe I shouldn’t say “arguably.” Maybe I should say “apparently.” And CERTAINLY I should say “so far.”

Filed Under: Speeches Tagged With: Adobe, Amazon, Baker & Taylor, Barnes & Noble, BEA, bLink, Booknet Canada, BookScan, Bookseller + Publisher, BookSurge, CD, codeMantra, craigslist, DAD, DAP, DAR, DRM, eBay, eBooks, Edwards Brothers, Espresso, Gannett, Google, Hachette, HarperCollins, Holtzbrinck, horizontal, Indigo, Ingram, International Digital Publishing Forum, iPhone, iPod, iRex, Kindle, libraries, Lightning, Macmillan, McGraw-Hill, Microsoft, Mobi, Mobipocket, MySpace, NetGalley, New York Times, O'Reilly Media, Palm, Powell's, Print-On-Demand, Random House, RFID, RSS, Scribe, Sony, television, Time Inc., University of Chicago, Value-Chain International, verticle, Waterstone, Wiley, YouTube

End of General Trade Publishing Houses: Death or Rebirth in a Niche-by-Niche World

May 31, 2007 by Mike Shatzkin 10 Comments

What I hope to make clear is that the world of information and entertainment which constitute the ecosystem in which trade books live is changing in already defined ways. Even though we can only see a hundred feet in front of us an the journey is bound to be many miles, we know that many of the business forms and commercial models that succeeded in the 20th century will not make it far into the 21st. No big news there; we’ve watched media models come and go so often that we’re actually getting used to it

Filed Under: Speeches Tagged With: Amazon, Barnes & Noble, BISAC codes, blog, CPM, craigslist, DRM, eBay, eBooks, Facebook, Google, HarperCollins, horizontal, iPod, libraries, metrics, MySpace, New York Times, O'Reilly Media, Publishers Lunch, Publishers Marketplace, Random House, television, verticle, Wiley, YouTube

Success in a Parallel Universe: Perhaps with Some Help from Your DAD

May 10, 2007 by Mike Shatzkin Leave a Comment

We’re going to discuss a subject this morning that was on hardly any radar screens a year ago; it would not have been a compelling subject for presentation at last year’s Making Information Pay. But today, Digital Asset Distribution is on a lot of minds. What happened?

After all, book content has been going out on the web for quite a while. My company did a digital marketing program for a book called “Longitude” in late 1995 which centered around offering a free chapter through relevant web sites. For several years, Amazon has had a program showing interior book pages, starting out as “Look Inside” and now “Search Inside the Book”. Lots of publishers participated, but didn’t instantly express a need to manage their own digital distribution

Filed Under: Speeches Tagged With: Accenture, Amazon, Apple, BiblioVault, BookStore, codeMantra, CPI, DAD, DAP, DAR, Donnelley, Google, HarperCollins, Holtzbrinck, Ingram, iPhone, iPod, Klopotek, Lightning, Macmillan, Making Information Pay, Managers of Unlimited Metadata, metadata, Microsoft, MySpace, netLibrary, NewsStand, Print-On-Demand, Random House, Sony, television, University of Chicago, Value-Chain International

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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